Cover Story
Sean Geddes
Pizza Fest
Going from logistics to franchising with Domino’s Pizza proved a lucrative career move for Scottish businessman Sean Geddes
INVESTMENT LEVEL: £280,000
establishing his businesses over the last decade and taking Domino’s Pizza to hungry music festival revellers, he’s now setting his sights on a slice of the German market.
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In 2001, Sean was working in Holland, running a business unit for TNT with a focus on major events. He was responsible
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Businessfranchise.com | June 2012
ith 11 stores under his belt, Sean Geddes runs the largest Domino’s Pizza franchise operation in Scotland. After
for organising the logistics for everything from the delivery of 300 tonnes of freight, 45 trucks and three 747s of equipment for a MotoGP bike race in Brazil to the transportation of a lorry load of 4x4s to Antarctica for the Camel Trophy. Then one day, he decided it was time to drastically change his lifestyle.
Sean takes up his story: “My wife had just had a baby and I really wanted to spend more time at home, so I decided on a career change. I was looking for a way of turning my entrepreneurial skills into greater reward for myself and my family. Having
worked at a couple of large ‘blue chips’ previously, I was familiar with systems, brands and management structures and wanted to apply this to a medium-size business rather than start as a ‘one-man- band’ and grow more slowly. Franchising satisfied this and proved a less risky avenue into business.” Having carried out research on Domino’s Pizza and found it to be a dynamic, growing business with a good track record, Sean flew straight to his interview with the company from location in Nairobi. The attraction of a strong brand, a great operation and the people involved convinced him to take the plunge – and he’s not looked back since. Sean opened his first store in Dundee in 2001, quickly followed by a second in the same city. Today, he owns a total of eight in Edinburgh, as well as a further three stores in Musselburgh, Kirkcaldy and Linlithgow and employs 350 people.
Support
Sean took to the transition from logistics to pizza like a duck to water, thanks to support from Domino’s to get his franchise
Investment: £200-£300k
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