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78 Bluebird Care A care franchise at the heart of the community


81 The Camping and Caravan Club An award-winning travel and tourism franchise


82 EstatesDirect.com A successful property franchise


84 ComputerXplorers IT that captures the imagination of children


85 Ovenclean


A successful oven-cleaning business


86 GreenThumb Specialists in lawn care


88 Minster Cleaning Services Support is the key to success with this cleaning franchise


89 Sign*A*Rama Offers a tried-and-tested business model


90 Caremark Provides a valuable care service to the community


92 Countrywide Grounds maintenance franchise opportunities


94 Cartridge World Has a new generation of franchisees


96 Supreme Home Care A life-enhancing franchise


98 Centros Único A personal grooming franchise


101 Two Men and a Truck A removals franchise that has defied the downturn


102 Platinum Property Partners Build your own property empire with this franchise


104 McDonald’s


A franchisee consultant explains his responsibilites


106 Southern Fried Chicken This franchise knows how to expand with success


107 ActionCOACH


The franchise with a focus on business coaching


109 Metro Rod


A business-to-business drainage contractor


111 Subway


A popular franchise with a proven business model


Advice


15 What is franchising? A beginner’s guide


16 Marketing


The importance of nurturing a positive brand image


18 Q&A Your questions answered by the experts


21 Taxing matters


Financial administration involved in franchising


22 Silver lining


Why franchises can thrive when businesses go bust


50 Financial truth What to ask before you invest


112 Franchise Resales The benefits and drawbacks of asset or share sale


©2012. Venture Marketing Group Ltd. All rights reserved. ‘BUSINESS FRANCHISE’ is a trademark of Venture Marketing Group Ltd (VMG). Copyright will be enforced for all features and design. Reproductions permitted by payment of reprint fees. BUSINESS FRANCHISE (BF) is sold subject to the condition that it shall not, without the consent of the publishers, be reproduced, given or lent, resold, hired out or otherwise disposed of by way of trade, except at the full retail price and that it shall not be given, lent, resold hired out or otherwise disposed of in any mutilated condition, or in any unauthorised cover by way of trade or affixed to or part of any publication or advertising, literary or pictorial mattr whatsoever. While every effort is made to ensure accuracy of information in BF at time of going to press, VMG does not guarantee responsibility for any errors or omissions, or for the consequences of actions based on data contained herein. Contributions are welcome but VMG accepts no responsibility for submitted material. Views expressed in BF do not necessarily reflect those of VMG nor its employees. Investment levels stated may or may not include VAT – always check investment levels with the franchisor. BUSINESS FRANCHISE is published by Venture Marketing Group, 111 Upper Richmond Road, London SW15 2TJ. Telephone 020 8394 5100 ISSN 0955-789X Newsstand sales & marketing by Imagine, London. Tel: 0845 612 0092 Email: anything@imaginemag.net www.imaginemag.net Distribution: Advantage, Circulation Dept, 5th Floor, Northcliffe House, 2 Derry Street, London, W8 5TT www.anladvantage.co.uk • Finding your nearest stockist is easy, visit www.anladvantage.co.uk/WhereToBuy.aspx and enter your postcode.


18 Q&A supports ethical franchising June 2012 | Businessfranchise.com | 5


Franchising basics


15 Directories


118 A-Z directory A comprehensive guide to aid your search


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