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RTINNOVATIONS 37


AUGMENTED CITY


PLATFORM LAUNCHES 3D object tracking and visual search technology power new generation of augmented reality experiences


Augmented reality (AR) developer metaio recently unveiled at Mobile World Congress in Barcelona plans to add 3D object tracking and visual search to its free mobile AR software development kit (SDK), part of its new Augmented City platform. Version 3.1 of the metaio Mobile SDK will be available


for download from 14 March and has been optimised by major chipset providers like ARM, ST-Ericsson and Texas Instruments. Many existing AR platforms limit experiences to GPS mapping and the anchoring of graphics to simple, 2D surfaces, but metaio said its Augmented City platform is the only one commercially available that builds on these capabilities to deliver real-time tracking and recognition of entire 3D objects, including building facades and city streets, as well as client-based visual search. www.metaio.com


VODAFONE PARTNERS VISA


FOR M-PAYMENTS Worldwide partnership enables consumers to pay for goods and services using their mobile phones


A partnership recently announced at Mobile World Congress in Barcelona between Visa and Vodafone – the largest of its kind between a global payment network and mobile operator – is aiming to bring Visa mobile payment functionality to consumers around the world. In addition to the Vodafone-branded stored value mobile wallet account based on the Visa prepaid account, Vodafone and Visa will work together to enable Visa Issuers for mobile payments globally. The platform will be open to all partners of all relevant industries, including fi nancial institutions, retailers, transport and utility companies to host their services within an innovative new Vodafone mobile wallet. The mobile payments tie up also followed the launch of Visa mobile person-to-person payments (pictured) by Visa Europe in partnership with Monitise at the end of February. www.visaeurope.com


GO OUTDOORS TAKES LOYALTY MOBILE First nationwide smartphone-based loyalty scheme does away with plastic loyalty cards or paper vouchers


GO Outdoors recently launched the UK’s fi rst nationwide mobile-based loyalty scheme. Powered by technology from Mobilize Systems, GO Outdoors discount card holders with an iPhone can immediately receive and redeem exclusive deals via their smartphone. The scheme brings together mobile phone technology, terminal and electronic


point-of-sale (EPoS) payment systems. Customers simply present their smartphone to the cashier at the checkout. While customers can enjoy using their phone to earn and redeem rewards and offers, GO Outdoors benefi ts from enhanced customer engagement. In addition, with no need for plastic cards or paper vouchers the


cost of operating the loyalty programme is reduced.


Lee Bagnall, GO Outdoors’ chief


operating offi cer, said: “We are delighted with the work from Mobilize and excited for the opportunity this presents as part of our extensive multichannel strategy.” www.mobilize-systems.com


MARCH/APRIL 2012 RETAIL TECHNOLOGY


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