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uroCIS 2012 has confi rmed its standing as one of the leading retail technology trade events. The three days of the Düsseldorf

trade fair from 28 February to 1 March attracted 6,400 visitors from Germany and abroad, up 16% on its last 2010 attendance. Exhibitor numbers were also up with 237 fi rms from 25 countries represented – up by almost 50 from two years ago. Ulrich Spaan, EHI Retail Institute member of the board, observed: “Retailers’ propensity to invest in technology continues unabated. In addition to well-established themes such as checkout and weighing systems or workforce management, EuroCIS 2012 covered highly dynamic fi elds; be it RFID [radio frequency identifi cation] in electronic article surveillance, mobile payment systems or instore digital media.” Also in high demand were the two educational programmes offered at EuroCIS 2012, the EuroCIS Forum and the new Multichannel Forum. Both, offered bilingually, were very well attended on all three days of the trade fair. And the new ‘Fashion Select’ presentations and those organised by Internet-Business World for smaller retailers also proved popular. In addition to the knowledge-

sharing opportunities offered by the conference, the European retail technology awards (reta) once again highlighted best practice retail IT investment. The judges, including Retail Technology editor Miya Knights, Björn Weber, retail technology research director for Planet Retail and Richard E. Mader, ARTS-Association for Retail Technology Standards executive chairman, voted the best three regional IT projects in three categories: Best


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Customer Experience, Best Instore Solution and Best Enterprise Solution. Auchan won Best Customer

Experience for offering the opportunity to use the smartphone for shopping, in place of traditional self-scanning devices. Euronics XXL Mega Company from Germany also won in this category for its innovative use of QR codes on customer receipts to enhance and integrate the offl ine and online customer experience. And Netto created a distinct loyalty scheme platform for ongoing communications with its customers through apps that are available for all the relevant mobile platforms. Instore, McDonald’s won recognition

for its use of electronic point of sale (EPoS) self-service technology and installation of new kiosk systems in restaurants throughout Europe and including the UK. Department store

Perfumeries Douglas equipped sales assistants with mobile EPoS systems based on iPods. And real,- used a Serial Globe Trade Identifi cation Number (S- GTIN) and the GS1 Data Bar as data carrier to improve shelf availability of fresh meat products, while to reducing write-offs and waste. Best Enterprise Solution winners included Edeka, which created a forecasting model that uses the average temperature and the daily amount of hours of sunshine to successfully interpret customer demand. Otto deployed predictive analytics that use neural networks and statistical methodology to produce demand forecasts. And Rewe Group’s award-winning logistics Visibility of Transport Assets (VisTA) project tracks more than 250,000 high-value of Material Handling Equipment (MHE) units constantly in transit between warehouses, stores and disposal facilities more effi ciently in real time using RFID technology. To fi nd out more about this year’s reta winners, visit www.reta-europe. com/en/. The next EuroCIS will be held from 19 to 21 February 2013 in Düsseldorf.


Online advertising technology company MaxPoint Interactive recently published its 101 New Rules for Retail based on a survey of NRF 101st annual convention and expo attendees. The survey of 101 retailers, technology vendors and consultants found four common themes: • Mobile Adoption – Whether it was launching a mobile shopping app or enabling mobile payments, attendees placed great emphasis on the need for a mobile strategy in 2012.

• Creating a seamless customer experience – Attendees recognised the continued need to provide a seamless shopping

experience at every touch point across every channel.

• Security – From Payment Card Industry (PCI) compliance to securing customer information, security was a top priority for many show attendees this year.

• Customer service – A number of respondents said they would be placing more emphasis on satisfying the customer at every interaction because customers “remember good service.” “Our survey revealed that retailers and the vendors that serve them have reverted back to the very fi rst rule of retail – put the customer fi rst,” commented Lynn Vitello, MaxPoint vice president of marketing.

◆ Building on the success of its inaugural UK event, the fi rst DNA US conference will take place in Los Angeles, California from 15 to 16 May. It will highlight key developments around interactive experiences in traditional arcades and location-based entertainment centres, amusement parks, shopping malls, museums, hotels, stores, nightclubs and other leisure facilities.


◆ O2 has teamed up with digital communications agency Isobar to launch ‘Isobar Create London’ at Shoreditch Studios from 24 to 25 March in London. The event will offer UK developers the opportunity to create their own apps and win a kick-starter development fund plus marketing support to help successfully launch their idea to market.

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