Investment: £200k-£300k
Franchise Focus
The upper crust
Award-winning franchisor Domino’s is actively recruiting and with one in three franchisees owning businesses worth more than £1 million, it’s an opportunity not to be missed
INVESTMENT LEVEL: £280,000 Thanks to the company’s ongoing
successful track record, lenders are also likely to view Domino’s and its business model favourably – ideal for applicants looking to secure additional funding. Other notable benefi ts of choosing
Domino’s include a central-marketing fund worth more than £20million. This includes activities such as high-profi le national TV sponsorships and advertising that would be near impossible for a start-up business to achieve. Franchising with Domino’s provides
excellent opportunities for growth and fast progression, not to mention fantastic rewards for passionate, hardworking entrepreneurs. The cost of becoming a Domino’s franchisee is around £280,000, of which approximately £120,000 must be liquid. Mike Racz is the owner of Domino’s
stores in Hartlepool, Houghton-le-Spring, Middlesborough, Redcar, Scarborough, Stockton-on-Tees, Sunderland and Washington. Mike arrived in the UK from Hungary seven
years ago and has since gone from pizza maker to successful multi-unit franchisee. He became a franchisee in 2006, opening his fi rst store in Hartlepool. Today, at the age of 29, he owns eight stores in the North East. He says: “I’d already been working for
Domino’s in various roles for two years before I became a franchisee so I knew what the business was all about and how it operates. “I loved everything about Domino’s and
most successful franchised businesses. The company is actively recruiting new franchisees and with one in three franchisees owning businesses worth more than £1million – it’s well worth considering. Andy Hirst, head of franchise development
W
at Domino’s, says: “We’re still actively recruiting franchisees. We’ve produced year-on-year sales growth consistently since 1990 and constantly invest in developing new pizzas such as Domino’s Stuffed Crust and our Gourmet range to continue driving the business. Plus we’ve seen incredible growth in online sales – up 43 per cent in 2011* – and have supported this with innovations such as iPhone, iPad and Android mobile apps to make it even easier for customers to order whenever and wherever they are.”
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the great opportunities it offered. I was only 24 at the time but I’d always wanted my own business so I jumped at the chance to become a franchisee.” In addition to running his franchise, Mike
ith 720 stores across the UK and Ireland, and a commitment to opening 60 more each year, Domino’s remains one of the largest and
“I’m really passionate about what I do and with fantastic teams in each of my stores behind me, I’m very excited about what the future holds”
Domino’s is an award-winning franchisor
and provides all of its franchisees with the necessary training and support to help make their new venture a success. Franchisees are also backed by an experienced head offi ce team that covers everything from equipment purchasing and supply to operations and IT. A network of successful Domino’s franchisees who have already started their own businesses are always on hand to share their knowledge and experiences as well.
is involved in a range of community initiatives as well as supporting and mentoring new Domino’s franchisees. In 2010, he was presented with an Acorn award – a prestigious national award recognising high achievers under 30 in the catering and hospitality industry. He adds: “I’ve worked hard to make the
most of every opportunity and I am proud of my achievements so far, but I’m determined to keep going. I’m really passionate about what I do and with the fantastic teams in each of my stores behind me, I’m very excited about what the future holds.”
*Domino’s Pizza UK & IRL plc – trading update for the 13 weeks to 25 December 2011
DOMINO’S PIZZA
WEBSITE:
www.dominos.uk.com/franchising EMAIL:
dawn.power@dominos.co.uk PHONE: 01908 580 657 CLASSIFICATION: Pizza delivery and takeaway
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