Franchise Focus
£65,000 in year two and I am proud to say I have already got over 300 customers. “I had decided that whilst I wanted to run my own business I also wanted the help and support that a franchise offers, and I certainly got that from Greensleeves.” Like other franchisees, Mark found that the franchise-training course (which spans 10 days) proved to be both enlightening and useful. He says: “It is structured in a certain way so that you get periods of time dedicated to a particular aspect, such as two days devoted to the treatments needed, one day for marketing, another for technology and so forth; don’t worry if you’re not the most lawn-savvy person, Greensleeves offers you all the help you could possibly need so that you’ll be an expert in no time.”
A growing business
Greensleeves provides lawn-treatment services to homes across the country and offers a great franchise package, which includes the support and skills franchisees need to get their business off to a flying start
Investment level: £24,000
strength with locations rapidly appearing across the UK.
G The company has 55 franchises located
across the country. The typical job of a Greensleeves franchisee is to analyse, treat and advise on their customers’ lawns, visiting at least four times a year to ensure the lawns are lush, green and healthy. Greensleeves offers a great franchise package, which includes products, skills training, business and financial planning and accounts support. Even if you don’t have a background in lawn care or any previous experience running a business do not worry – all the support you need is at hand. A comprehensive marketing programme is also included which provides a complete promotional package including: a strong brand identity, 10,000 leaflets for local use,
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Businessfranchise.com | march 2012
reensleeves has been providing lawn-treatment services to homes across the country for more than 12 years and in recent times has gone from strength to
a personalised website and search-engine optimisation to help get you underway, along with ongoing continued marketing support to help you grow your business.
“I was amazed at how quickly the business grew – I was flat-out in the first month”
Franchisee in focus Mark Harrowell became a Greensleeves franchisee two years ago. Mark, who had previously worked for Lloyds TSB for 24 years, decided upon a career change after taking voluntary redundancy in December 2009. Now he works at his own pace, to his own schedule and spends his working days in the fresh air.
He says: “I was amazed at how quickly the business grew – I was flat-out in the first month. I forecast my annual turnover to be
Franchise support and training Greensleeves ensures you have all the support you need to start up and run your business successfully. It has a business- support network in place that will make sure you have all the assistance required from day one: • Marketing – An individually tailored marketing launch worth £7,000, which can include leaflet distribution, adverts, search-engine optimization, and website, amongst other initiatives
• Area Size – Comprising of at least 80,000 households determined by demographics and taken from a total area of around 150,000- 200,000 households – representing an area with huge potential
• Monthly Franchise Fee – only 7 per cent • Training – 14 days’ comprehensive training carried out by people who really know and are involved in lawn care on a daily basis
• Support – Greensleeves franchisees receive dedicated individual tailored support from head office ensuring assistance is available every step of the way
• Product – Own-brand product-range offering the best products at the best price. Full turnkey equipment package, including machinery, vehicle deposit, signage, software, stationery and initial stock
• Customer service – Providing the best service to its franchisees n
greensleeves
Website:
www.greensleeves-uk.com email:
franchise@greensleeves-uk.com Phone: 0808 100 1413 classification: Lawn care
Investment: £20k-£50k
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