Franchise Focus
franchisees and store managers is a real strength of Subway. Throughout 2011, the UK arm of Subway Worldwide Training – based at the company’s UK headquarters in Cambridge – delivered training courses to more than 200 personnel.
This high level of training and support is available to franchisees and their staff, regardless of how long they have been involved in the business. In addition to face-to-face training, Subway also runs the University of Subway – a well-established online training programme coordinated by the worldwide headquarters in Connecticut, US. Offering
“The Subway brand has gained the trust and support of millions of customers worldwide”
Food for thought
Level of investment and simplicity of operation makes Subway an attractive proposition and franchisees can take advantage of a tried-and-tested model with great training and support
INVESTMENT LEVEL: £100,000
quick-service food outlet in the world. Relatively low investment, simple operation and unparalleled support makes a Subway franchise an attractive proposition for entrepreneurs across the world and new franchisees are currently much sought after. Subway is perfect for those who have had experience running a successful business, or benefi ted from a fl ourishing career. Its franchisees can take advantage of operating in a tried- and-tested system with great training and a solid support structure covering site
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Businessfranchise.com | March 2012
ith more than 1,500 stores in the UK and Ireland, and more than 35,000 stores in 98 countries, Subway is now the largest
selection, leasing, purchasing, marketing and more. This support has proved to be very successful and the fact that more than 70 per cent of all new Subway franchises are sold to existing owners, speaks volumes.
To deliver fresh, great-tasting food to customers there is no need for grills or fryers in a Subway store. Plus the simplicity of the operation affords fl exibility in the physical layout thus all kinds of venues can be considered for a possible franchise outlet.
There are numerous advantages to joining a franchise, but one of the signifi cant benefi ts for franchisees choosing this route is the training and support structure. Providing fi rst-class training and a development structure for
around 700 online courses for store staff and managers, the university has trained more than 5.5 million participants. Trevor Haynes, area development manager for Subway in the UK, says: “A widely acknowledged benefi t of joining a franchised business is the strength of the brand – which has already been built up by the franchisor. Globally renowned, the Subway brand has gained the trust and support of millions of customers worldwide. It’s this support and desire for Subway’s subs that has continued to drive the growth of the brand and in turn, attract new customers and new franchisees. “As any business person knows, the strength of a brand is something that really sets you apart from the competition. We know that people like to buy brands because they trust the product and know what they can expect in terms of quality and price – buying lunch from a Subway store is no different. Our customers keep coming back because they recognise, trust and value the brand, and know that their local Subway store offers a wide range of great-value subs and salads, including a low-fat range, that can be customised to their own unique requirements and are made fresh in front of them.”
SUBWAY
WEBSITE:
www.subway.co.uk/business EMAIL:
franchiseopportunities@subway.co.uk PHONE: 0800 0855 058 (UK) or 1800 413 076 (Eire)
CLASSIFICATION: Food outlet
Investment: £100k-£200k
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