Cover Story B
ecoming a McDonald’s franchisee is not for everyone – something that the company itself concedes. Within the UK’s biggest restaurant chain, there is no hint of the
belief that franchising success hinges solely on good sales and making money. For McDonald’s and its franchisees, supporting local communities is a huge part of being a successful business. McDonald’s has always had a strong sense
of social responsibility – indeed founder Ray Kroc was a firm believer that it is the duty of businesses to give something back to the communities in which they operate. Today, McDonald’s franchising model continues to leverage the company’s size, scope and resources to help build better communities throughout the UK. McDonald’s franchisees go through a
rigorous selection process and a nine-month training programme, during which there is careful consideration paid to matching each franchisee with the right restaurant, within the right community. Achieving this fit helps maximise the opportunities for a franchisee to get involved in their local area. And giving back to the community, the surrounding area and the local residents is a fundamental part of operating a McDonald’s restaurant. Many McDonald’s franchisees actively choose to support community programmes such as local junior football teams or schemes relating to the environment, as well as raising money for local causes and Ronald McDonald House Charities.
Business in the Community
Franchising lies at the heart of McDonald’s and underpins the entire business model. Its network of franchisees is fast helping to embed the company into the heart of communities across the UK
InvestMent level: £85,000* 24 |
Businessfranchise.com | March 2012
Community Contributions McDonald’s Club Twinning and Community Match Fund programme is designed to create opportunities and build community relationships by funding football projects that allow grassroots clubs to grow. Franchisees that are twinned with local football clubs offer sponsorship and provide equipment such as cones, bibs and balls. Pru Naik, owner of 24 McDonald’s franchises in the South East has restaurants twinned with local clubs including Woodley Saints Football Club, Shepherd’s Bush United FC and Little Foxes FC. As the FA’s Community Partner since 2002, McDonald’s has helped create more football opportunities by training and recruiting more than 20,000 qualified coaches and offering two million hours of free football to young players across the UK. Over the next four years, the company has pledged to train a further 30,000 coaches, support more than 6,000 local clubs and 400,000 volunteers. Since 1982, McDonald’s has also been
helping to keep our streets clean by finding ways to tackle the issue of litter, and it was the first restaurant company to introduce litter patrols in the UK. Every restaurant sends out
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