news to use CANADA'S TOP NEW STORIES Travel Alberta
TRAVEL Alberta has joined forces with Crystal Ski for a multi-media campaign to drive business for the forthcoming ski season. The ‘Reboot’ campaign will raise the
province’s profile with TV advertising, London Underground advertising and posters at over-ground railway stations. There will also be additional online and social media activities. The aim of the campaign is to build
on CTC awareness activities and ensure the travel trade and consumers have a clear understanding of what the Alberta winter product offering is. It highlights the world-class ski resorts
of Banff, Lake Louise and Jasper, in the Canadian Rockies, and also raises the profile of the smaller resorts of Castle Mountain and Nakiska, close to Calgary. Alternative winter activities and
REBOOTS IN BRIEF A new train linking Québec City to La
Malbaie begins a series of five round-trip winter rail cruises in February. Eight of the departures include a stopover at the base of the mountain for a day of winter sports.
www.lemassif.com
OTTAWA'S annual Winterlude festival
gives added reasons to recommend Ontario for February departures. Events planned include ice- carving displays, kids' activities and the chance to ice skate on the 4.85-mile Rideau Canal Skateway, which is ranked by Guinness World Records as the largest ice skating rink in the world.
www.winterlude.ca
events to suit every type of traveller are also showcased. The campaign runs through November and January to help agents capitalise on the key booking period for wintersports. Travel Alberta will also be launching a
Coastal call from the Atlantic provinces
THE Atlantic Canada region will be promoting itself at WTM as ‘the coastal Canada right on your doorstep’. Just five hours away from the UK, the
provinces of New Brunswick, Newfoundland & Labrador, Nova Scotia and Prince Edward Island will all be participating in WTM as part of the Canada stand, NA100. They will be showcasing the diversity
of their region with products as varied as kilted-mountain biking in the Bay of Fundy and spear-fishing tours from St
new Travel Alberta brand at WTM. The delegation is keen to build
awareness for the Calgary Stampede’s 100th Anniversary in 2012 and for its online wintersports training available at
www.skialbertaspecialist.co.uk.
Prestige Experiences SKIERS at Whistler Blackcomb will this
PRESTIGE Holidays has turned its focus onto winter experiences in Canada for its 2011/12 season. The Winter Experiences brochure
Andrews (www.spearsfishingand
charter.com) to commemorations of the Titanic in Cape Race and Halifax, and food festivals in PEI.
www.atlanticcanadaholiday.co.uk
features over 20 Canadian breaks, 11 of which are new for this season, ranging from heli-skiing adventures in Whistler to Polar bear viewing in Churchill. Prices start from £295pp for a three-
night break in Toronto with Niagara Falls, and the seven-night heli-skiing trip is priced from £2720pp.
www.prestigeholidays.co.uk
season be able to download an app which allows them to track their runs and speeds using GPS.
www.whistlerblackcomb.com/app
WINTER travellers who want to ski and
stay like a Royal can head to the Skoki Lodge, Lake Louise, the spot chosen by the Duke and Duchess of Cambridge during their recent tour of Canada. Five different adjoining valleys can be skied from here. The lodge was built in 1931 and includes lodge and cabin accommodation for 22 for guests.
www.skoki.com
EDMONTON’S longest-running
winter festival will be held at Hawrelak Park from February 18 to 21. The 21st annual Silver Skate Festival and Winter Celebration is a free, all-age event featuring skate races and live performances as well as snow and fire sculpture.
www.silverskatefestival.org
SELLING CANADA • WINTER 2011 5
©BANFF LAKE LOUISE TOURISM2
EC 2012
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