SUPER FAM REPORT Special Feature 10 MINUTES Canada's regions in
The Super Fam ended on a high note when the seven groups provided a ‘freestyle presentation’ on their regional fams
A
t the start of the week each group was given CAN$150 to spend on props and other
items to dress up their presentations, which they also illustrated with photos taken during their trips. There were several presentation highlights! The Atlantic Canada group revealed their favourite fam trip memories through an improvised TV studio 'set', where a newsreader linked to a weatherman's tour of the region – and in the process was ‘rained on’ by a bucket of sweets! The Ontario group had the room in laughter with its improvised home- made bicycles, canoes and much more; while the Manitoba team spent most of
A FASCINATING APPROACH
Each team was given the components of a fascinator – remember the hate worn by Kate during the Royal couple’s tour of Canada earlier this year? – and asked to create its own version with plenty of ‘local flavour’ from the region they visited. And the winner was… Atlantic Canada. After a draw, one of the Atlantic Canada team went home with a £250 voucher from Royal hatmaker James Lock and Co.
Clockwise from above: The triumphant Alberta team; The Ontario group and props; Atlantic Canada under the weather
its budget on a life-sized polar bear suit! Each team was praised for its creative
and imaginative presentations by a judging panel that consisted of Selling Canada and Selling Long Haul editor Steve Hartridge, Air Canada’s UK leisure sales managers Allan Owen and Navdeep Hoonjan, and the CTC’s global sales manager Yvonne Nichie. After much deliberation, the Alberta
TOP OF THE PICS 1st 2nd
team prevailed, with Ontario second and Atlantic Canada third. Said Selling Canada's Steve Hartridge:
“All the presentations were brilliant. A lot of thought and effort went into their 10 minutes on the stage and choosing one winner was not easy. In the end the Alberta group just edged it in the way they presented not only the attractions they had enjoyed but also how they would sell them back in the UK." Each member of the winning Alberta team received an iPad2.
3rd
The judging panel was looking for the three pictures which best captured the feel or atmosphere of the Canadian regions visited. The winning image was this pic of the Capilano Suspension Bridge, Vancouver, BC. Second was the 'Road to Somewhere' in Yukon, while third place went to this moody maritime shot from Atlantic Canada
SELLING CANADA • WINTER 2011 23
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