CRAZY FOR QUÉBEC
MY CANADA Welcome to Exceeding expectations
KAREN FARRAR Product & Marketing Manager, North America Travel Service
Canada has the power to change people! Confi rmed city girl Karen Farrar of North America Travel Service explains how it’s helped her discover a passion for the great outdoors
Canada is every kind of holiday you could wish
for all wrapped up in one! It’s simply an amazing place where you can find a holiday to suit whatever you're looking for. Where else in the world can you ski, hike or kayak in the morning, flop on the beach in the afternoon and find yourself in a bustling cosmopolitan city by evening? Oh, and the people are so warm and welcoming too!
RENDEZ-VOUS Most of my trips to Canada have been for the trade show Rendez-Vous, which is held in a different location each year. I love finding exciting new product. We added Manitoba and Saskatchewan a couple of years ago and Yukon is new for 2012 following a fabulous CTC trip I participated in this year.
PERSONAL HIGHLIGHTS I’m a city girl at heart but over the last 14 years I have found a real passion for the great outdoors. For me, nothing's
better than horseback riding among the rugged terrain and vast open spaces Canada affords. If I were to highlight a single Canadian day I’d like to re-live, without hesitation it would be my visit to the Great Bear Rainforest, whilst staying at King Pacific Lodge in northern British Columbia. We spent the day watching the
spectacular white Kermode ‘Spirit’ bears fish the river of its salmon stocks and, as we headed back to the lodge, we were greeted by two whales breaching out of the water.
FIRM FAVOURITES I honestly don’t think I can pick a favourite place in Canada, I suppose it really would depend on why I was travelling. My favourite city has to be Vancouver; it’s just a fabulous, safe and friendly place with amazing restaurants and great nightlife. Toronto would be a close second, if only for the shopping, but then I also love Québec City and Montréal, particularly in the winter
"My visits have opened my eyes to the wonderful
opportunities Canada offers. I love fi nding exciting new off-the-beaten-track properties we can add to our programme and there are some real gems."
months. I don’t think there’s anywhere in the world I’d rather be at Christmas time than Québec, with its cobbled streets and traditional decorations at every turn as the snow falls and the songs of church choirs permeates the street – it’s like being transported into a 1960s movie! But for a more active trip, northern British Columbia would definitely be a contender. The Sunshine Coast and northern reaches as far as Princess Royal Island are truly beautiful. For hiking, biking, horse-riding,
kayaking or fishing, I find it's all so much more special when the landscapes take your breath away, so the Alberta Rockies rank highly too. The Yukon has to be on my list too, for its vast open spaces, limitless places to explore and because I love moose and bears!
SPECIALIST INSIGHTS I really love working for a tour operator which features only programmes to Canada and USA because it gives me a chance to really get to know the destinations. My role involves selecting and contracting hotels and ground services. marketing and brand building events and on the production of our brochures and the
upkeep and improvements of our online content.
SALES TIPS Start with its close proximity to the UK which is often overlooked. Atlantic Canada can be reached in as little as six hours and the western cities of Calgary and Vancouver in under nine and 10. It’s also great value for money and
English speaking – which are said to be two of the top considerations for Brits when choosing a holiday. It’s great for families too. Most importantly my advice would be to sell Canada with confidence because it always lives up to or exceeds client expectations.
To learn more contact Karen or her team:
Travel agent reservations Leeds 0113 246 1466 Edinburgh 0131 225 1377 travel.ag
SELLING CANADA • WINTER 2011 35
KING PACIFIC LODGE
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