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ECIA Executive Conference Preview


ThE nExT-gEnErATIon IndusTry AssoCIATIon


ECIA president and chief executive officer, Robin B. Gray, Jr.


ECIA president and CEO Robin B. Gray, Jr., says the merger of NEDA and ECAwill improve the overall business environment of the electronics industry. One key challenge for the group this year is keeping counterfeit components out of the supply chain


The Electronic Components Industry Association (ECIA)was formed in January 2011. The association has its roots in two long-time industry organizations: the National Electronic Distributors Association (NEDA) and the Electronic Components Association (ECA). The new association unites all facets of the electronic components industry with amission to promote and improve the business environment for the authorized sale of electronic components.


I amhonored to serve the new association as president and chief


executive officer (CEO). BobWillis is executive vice president and chief technical officer, and John Denslinger,Murata Electronics, is the first elected Chairperson of the Board. Other officers include Michael Knight, TTI, Inc., as Chairperson-elect and BrianMcNally, Arrow Electronics, as Past Chairperson of the Board.


ECIA is committed to providing the activities andmember


benefits that ECA and NEDAmembers had relied on for decades. The core functions are:


• Industry standards, guidelines and best practices • Industry promotion and advocacy • Industry statistics and surveys • Networking and technical conferences The Standards and Guidelines Council providesmember


companies with the opportunity to affect our industry in two ways through industry technical standards, and supply-chain guidelines and position papers. ECIA holds accreditation rights through ANSI, the American National Standards Institute.


ECIA carries on the criticalmission of industry advocacy.


Counterfeiting of electronic components remains a serious and growing threat to the electronics industry. ECIA's newinventory search sitewww.eciaauthorized.comenables customers to avoid gray market and counterfeit product and provides a secure site that only lists inventory that is genuine and backed bymanufacturer'swarranty.


The association keepsmember businesses informed with the latest industry research and provides criticalmarket knowledge and


20 | September 2011


research specific to the sale of electronic components. Exclusive reports are packed full of industry statistics unavailable elsewhere.


ECIA conferences offer an in-depth vision of the industry,


provide educational and networking opportunities and foster relationships throughout the channel.Members attend EDS, CARTS, the Executive Conference and othermeetings at substantial discounts. Each conference offers personal access to industry experts, ample time to discuss important issues and critical networking opportunities.


The 2011 Executive Conference boasts an exceptional roster of


presenters including keynote speakersMike Long, Arrow Electronics, and inventor Dean Kamen, DEKA Research & Development Corp.


ECIAmembership is open tomanufacturers, authorized


distributors andmanufacturers' representatives.Working together, we shape the future of the industry.We welcome newmembers and encourage existingmembers to become involved and participate.


The new association provides expandedmembership offerings


and greater opportunities for your company and employees to influence the industry. Through involvement, you impact the direction of the association, its officers, boardmembers and the staff that serve you. Let us hear your thoughts and comments.


Youmay reach us at:


Electronic Components Industry Association 1111 Alderman Drive, Suite 400, Alpharetta, GA 30005 678-393-9990 DC Office 2500Wilson Blvd., Suite 310; Arlington, VA 22201 703-907-802 www.eciaonlione.org


Sincerely, Robin B. Gray, Jr. ECIA president and chief executive officer


www.electronics-sourcing.com


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