THE GUESTLIST NETWORK | DECEMBER 2010
HIPHOP//RNB 35 FE-NIX ‘RED LIGHT’ VIDEO
Usually with RnB type music vid- eos the setting will fall in one of 3 categories: In a night club, in a big mansion with a pool or maybe on a beach. One guarantee will be scantily clad ‘model type’ ladies and men. The video is engaging from the start, because it pays homage to the film ‘Sin City’, in that all the characters are shot in real frames but their surroundings are animated.Fe-Nix depict strong images for young girls to admire in this video and poor Lee Ryan (from boy band Blue) is literally on the receiving end of their strength but he takes
it like a man.Fe-Nix and this song Red Light will certainly be getting Green Lights all the way to the top.
Sam Evan’s direction and choice of camera angels are innovative and while he borrowed from Sin City, he made it his own. The sto- ry of the video is not so abstract you don’t understand it while at the same time not so obvious that it is cliché. All 4 girls look absolutely stunning and really deliver convincing performances, especially given the fact that all their surroundings were created
after they shot their scenes (see also the making of the video). Fe-Nix depict strong images for young girls to admire in this video and poor Lee Ryan (from boy band Blue) is literally on the receiving end of their strength but he takes it like a man. All 4 girls look absolutely stunning and really deliver convincing performances, especially given the fact that all their surroundings were created after they shot their scenes (see also the making of the video). Fe-Nix depict strong images for young girls
KASHMERE
What sets you apart from any of the other rappers that are around at the moment? Well, you know I live in a man- sion and have five Bentley’s in my back garden -just for the sake of it- because I can do that sort of thing. Nah I’m joking, really I don’t know I just have a different ap- proach and a different mentality towards making music. I grew up listening to a lot of underground stuff, more abstract and arty stuff like A Tribe Called Quest. A lot of other cats grew up listening to standard meat and veg type of Hip Hop. I’m not one to judge. I’m like a jazz cat, I’m into Miles Davis and George Duke.
Do you think UK Hip Hop is in a good place at the moment or do you think it’s too commercial? Well it depends, to me, commercial Rap has very little to do with Hip Hop, do you know what I mean? It’s like those guys doing all that stuff that’s cool they’re making Pop. Pop
is Pop, you know what I’m saying? As for Hip Hop, it’s weird, there is no real heart of it anymore. It’s kind of all over the place and at that level - I would say it’s in a bit of a bad place. Especially in the UK since we’ve lost stores like Deal Real. In Hip Hop the record stores are like the heart of the whole thing when we lose things like that, it’s not cool. I would say it’s in a bit of a bad place but you’ve just got to keep on regardless.
Is there anything that you would not Rap about? Hmm, that’s interesting. The thing about me is whether or not I get the vibe to do something. Like the whole question of do I or don’t I want to Rap about something doesn’t really come into my head. Off the top of my head I probably wouldn’t Rap about shaving my armpits or drinking fairy liquid or anything like that! Actually... that might be a good track I should look into that!
We caught up with Kashmere and had a chat about his feelings about the hip hop scene at the moment, drinking fairy liquid and taking his idols to dinner.
Alex Beahan
If you could take three people to dinner right now dead or alive who would they be? Jimmy Hendrix, Miles Davis and De- lia Derbyshire.
Have you got any new music out at the moment? Basically what’s going on right now is between November and early next year I’ve got two albums out one is called ‘Power Cosmic’. Then early next year I’ve got an album called ‘Kingdom Of Fear’ which is entirely produced by Jest and I’m rapping on it.
And plans for the future? Just a new direction with my music, it’ll be different from what people have heard before because it’s going to be my production -I will be show- ing people what I’m really about. To expand the live show, I’m really trying to get past it just being about the DJ and the MC.
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