January 2011:Facing Pages 14/12/10 13:17 Page 55
nail art
ready, steady, wrap!
Create long-lasting, eye-catching on- trend nail art in super-fast time
So often I visit a nail salon and am disappointed by the range of services they
offer.As someone who likes their nails to stand out fromthe crowd, often the ‘standard’ offerings of pink and white enhancements, or the odd diamanté attached to a French manicure, can be frustrating. I want some wow factor!
However, I do appreciate that not all nail technicians have the creative flair, confidence or time to create intricate individual designs like those seen in the Nail Art categories in UK and global
competitions.Therefore, the recent explosion in Ready-to-Wear NailArt including nails wraps and veneers, is a real boost for this sector of the nail industry. No longer do salons have to rely on the creative capabilities of their nail techs, or book out extensively long treatment times tomeet clients’demands.
Lucy Sharp, CategoryManager for Nails at Salon Services believes that time constraints and unrealistic expectations fromclients can make nail art an unappealing service for a salon owner to consider. “Clients want the best results in the shortest amount of time and nail technicians can sometimes feel rushed or pressured,” she says. “Detailed nail designs typically rely on a lengthy process that can take its toll on both the client and the nail technician.”
“Finding the time to create nail art in a busy salon can be difficult and not all nail technicians are confident in creating nail art
The TrendyNailWraps systemcomes in two formats, and are available fromBeauty Express, NSI and Salon Services
fromscratch or have the time to do so,” explains JacqMorrison,MarketingManager at Beauty Express, who believes that the new nail veneersmeet the growing demand for nail art and present a profitable service for a salon.
Lucy adds: “Products such asTrendy Nail Wraps provide amazing results that last for weeks in a quick and simple
process.They enable nail technicians to produce high quality and artistic finished nails in a fraction of the time it would normally take to complete nail
art.These nail wraps have been insanely popular.”
what are nail veneers?
Although allmanufacturers state that their products differ, essentially nail veneers or wraps are solid films with adhesive backs
that, when activated by heat, adhere to the natural nail plate or to enhancements, depending on the product.
As far as a heat source goes, some brands recommend the use of a specific nail heat source similar to a hairdryer, whilst others advise the use of a heat lamp.
Some veneers come pre-cut, some are just for tips, whilst some require you to trimthe veneer to your client’s nail size; they are also suitable for both fingernails and toenails. Through heating, the veneers become pliable and therefore can be fitted to the nails and smoothed into
place.The veneers require no drying time, so essentially the service only takes as long as a regular polish
service.To remove, the nails are heated gently which thenmakes the veneer pliable again and easily peelable.
bymelissa dennis
GUILD NEWS 55
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