This page contains a Flash digital edition of a book.
TheUK’s highest circulatingmonthly title aimed at Beauty,Nail&Spa GuildNews


GuildNews has an ABCaudited total average net circulation per issue of 16,145 copies*


Features


25 BeautyUK2011 Preview TheMidlands’ biggest professional beauty event returns to the NEC


26 Love Every Inch DonnaTaylor investigates ways to lose a few inches in the salon


44 BeMy Valentine Abbi Cox looks atValentine’s Day retail products tomake your clients swoon


54 Ready, Steady,Wrap! Melissa Dennis discovers the latest nail craze - nail art wraps


58 ATouch of Frost We bring you the coolest nail polish shades with our pearlescentWinter wonderland


Front cover sponsored by Australian Bodycare


GuildNews The UK’s Highest Circulating Title for Beauty, Nails & Spa January 2011


70 SprayMe Slender Offer body conscious clientsmore fromtheir spray tan treatment with a contouring 3Dtan


Special reports


39 Time for a Sale - or Time to Build Loyalty


Jane Iredale explains whymake-up should be part of your retail strategy for profit and business success in 2011


65 The Future of Exfoliation David Suzuki explores the concept of Hydrodermabrasion


69 Eye Spy Sally Penford explains why retinol may be a cure-all for the eyes


77 Another Year, Another Round of New Year Resolutions Take the hard work out ofmaking business resolutions with these suggestions fromLizMcKeon


83 New Year,NewMarketing Plan JohnMcClements goes back to the future!


Regulars


10 Business to Business


52 NailNews


80 SpaNews


84 New Products


88 Training


90 Recruitment


91 Classified


44 54


70


For further information telephone 01892 750850 or circle number 171.


Contributing toGuildNews thismonth…


John McClements is amarketing expertwho runsAyurveda training courses inGoa


LizMcKeon runs a Business Training and Consultancy Service, assisting beauty businesses


The publisher has taken all reasonable measures to ensure the accuracy of the information in Guild News and cannot accept responsibility for errors or omissions from any information given in this or previous editions of Guild News or for any consequences arising thereof.


David Suzuki is President of Bio- Therapeutic Inc. and an advisor to US state boards


Jane Iredale is founder of Jane Iredale Mineral Cosmetics


Sally Penford is Education Manager for the International Dermal Institute


(*ABC audit period 1/7/2009 - 30/6/2010) GUILD NEWS 5


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