January 2011:Facing Pages 14/12/10 13:10 Page 29
inch loss
vibration nation
One of the biggest things to hit in the last year or so when it comes to toning legs, tums and bums is the concept of the vibration
plate.And it’s no surprise with celebrities also claiming that the vibrating platformhas transformed their bodies for the better.
Just 10minutes on thesemiraclemachines can have just about the same effect as an hour in the gym(and I know which I would rather choose given the choice!). The plates work by sending rapid vibrations to themuscles, causing themto stretch, flex and relax, burning calories whilst also toning at the same
time.And for those who aren’t dead set against a small amount of exercise, clients can change their position on the platformto work anothermuscle group.
With something so amazing sounding as this, it’s without any doubt that people, and maybe you too, are going to wonder whether a difference can actually bemade. But a study in 2009 by the University of Antwerp and theArtesis University College in Belgiumshowed that yes, it really can
work.The study included two groups of obese women. Both groups ate the same nutritious diet, but one group exercised regularly using a vibration plate and the other group using conventional exercise
methods. Results showed that those women using the vibration plate to aid their exercise regime lostmore weight.
Introduce a vibration treatment into your salon with BodyAction fromSlimImages. The BodyAction platformvibrates around a horizontal axis. Exercise is performed with feet or hands positioned equal distance fromthe
axis.Muscles automatically contract and relax to stabilise posture, giving a thorough work out.
Incorporating BodyAction is an easy way of introducing a new therapy into an existing business and the inclusion of whole body vibration therapy (WBVT) through the use of BodyAction can also complement or even enhance existing inch loss treatments such as body wraps and microcurrent treatments.
A personal demonstration and comprehensive instructions are given to every customer when BodyAction is installed. Some salon owners provide personal sessions with clients, ensuring they are doing the exercises correctly and so enjoying themaximumbenefit. Others simply have themachines available for use.
The suggested 10minute workout has been compiled with the help of SlimImages’UK salesmanagerMartyn Burgess, a former gymowner. “To realise the potential of
The compact FLABeLOS vibration plate from Sasaki is designed to help
SlimImages’ Body Action platformvibrates to assist with inch loss.
Power Plate® fromBeauty Express can benefit the client with inch loss and the salon or Spa by providing additional revenue.
GUILD NEWS 29
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