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SUNDAY, DECEMBER 12, 2010
THE SCIENCEBEHIND THE MAGIC OF DEER PARK®
Ever think about where your water comes from? At Deer Park, we think about it every day. Because where our water ‘comes from’ is what makes it unique.
nceuponatimeinaraincloud We believe,if youstart with something better, you get something better. That’s whyevery drop of DeerPark100%
Natural Spring Watercomes from carefullyselected sources – a tradition that started in 1873.
It starts as rain andsnowthatsoaks into theearth. Then it trickles from onelayer to thenextwhere it’s filtered naturally –the waynature hasalways done it. Alongthe way, it collects auniquebalance of minerals that givesitadistinctcrisptaste.
The Water Cycle
This journey cantakemonths (sometimes even decades), butwhen ournatural spring waterfinally arrives, we captureitright thereatthe
source.That way, it’s neverexposed to thesurface and everydropstays crispand refreshing.
Thesearchfor ouruniquesources It takesspecialcircumstances to create DeerPark, so we have to be extremelyselective about ourspringsources. We studythe springsand everything around them untilwe arecertain that each detail –fromthe geologicalmakeupto thesitehistory andeventhe weatherpatterns–isjustright.
These sources mean everything to us, so we go to great lengths to help ensure nothing upsets their natural balance. For starters, all of our sourcesreplenish themselvesnaturally and we constantly monitor them so we never
take more than natureprovides. That meanspeoplewill be able to enjoyDeerParkfor generationstocome.
Preparingfor thejourney to you Every time you drink Deer Park, it tastes just like it did when we found it. That’s because we seal every drop in specially designed bottles. They lock the crisp taste inside and allow us to guarantee pure qualityfrom thesource to you – every time. All of the packaging we make uses PET1 recyclable andBPA2
plastic, whichis -free. Best of
2006
all, since2006, we have reduced the amount of plastic in our .5L bottle by 38%3
2010
Our current 0.5L bottle uses 38% less plastic than in 2006.3
. We’re
always looking for ways to reduce our impact on the
environment.Maybe that’s why Deer Park has the lightest carbonfootprint of allleading bottledbeverages4
.
With your help, every bottle can have a sequel Even afteryou take thelastsip from your bottle of DeerPark, thereisstill onething left to do – recycleit! Recycling is oneofthe easiestand most beneficial ways we canall help the environment, butright now, only 27%ofPET plasticbottles get recycled.5
Forrecycling to work,we
allhavetodoour
part.It’sworth theeffort. If we simply doubledthe recyclingrateto54%,the CO2 emissions savedwould be equaltotaking 185,000 cars offthe road everyyear.6
Refreshingly ever after When youdrink DeerPark, youget more than 100% Natural Spring Water. Youget ourassurance that each drop always tastes as crispand refreshing as theday it wasborn.
Born Better. ®
Learnthe rest of the storyat
DeerParkBornBetter.com
1 Polyethylene Terephthalate 2 Bisphenol A
3 Based on a 2009 national audit of half-liter plastic bottles 4 Quantis Beverage Lifecycle
5
NAPCOR 2008 Report on Postconsumer PET container recycling activity
©2010 Nestlé Waters North America Inc.
6 Calculated from data provided in Franklin Associates (2010). Final Report: Life Cycle
Inventory of 100% Postconsumer HDPE and PET Recycled Resin from Postconsumer Containers and Packaging. And US
Environmental Protection Agency Greenhouse Gas Equivalencies Calculator; March 2010.
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