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2010 SUSTAINABLE VALUE


towards innovation and value-creation. So what- ever facet of our business that you’re talking about, chances are that there are standards, established work streams, established best practices — and the underlying goal is consistency and reliability.” So while innovation is important in an industry whose very foundations are shifting, innovation is not carried out for its own sake at Siemens Security Solutions. There is a structured approach to innova- tion which is a necessary underpinning of serving a global customer base.


SIEMENS IN SECURITY Siemens Security Solutions business unit’s mission states: We are the leading provider of systems, solu- tions and services for security, fire safety, building automation and energy management. We improve facilities by making them safer, secure, energy effi- cient and less costly to operate. To fulfill this mis- sion, it has nationwide capabilities in consultation, design and engineering, installation, service and monitoring through its network of 100 branch loca- tions and two UL-listed and Five Diamond certified central stations. The central stations are a key compo- nent of one of the company’s more recent initiatives. For a business whose primary markets are federal government, municipal critical infrastructure, health-


Perry Levine is Siemens’ senior director, business development, security products at the Security Solutions Business Unit. SDM asked him, “What new or emerging technologies does Siemens believe will have a significant impact on the security market in the coming months/years? Levine: Staying current on security technology trends is crucial in main- taining a robust product portfolio for a security systems integrator. Having been in the security industry for over 30 years, the past 20 with Siemens, I have seen many technology paradigm shifts. When I started with access control, all of the systems were proprietary, includ- ing the CPU and memory boards. CCTV — closed circuit television — is no lon- ger “closed.” The trend is clearly towards an open, IT-standardized environment. Standards such as ONVIF, which start- ed with video standardization, are now


56 November 2010


care, higher education, chemical and pharmaceutical, food and beverage, data centers, aviation and mari- time, it would seem that traditional central station services would be only slightly in demand. But not here — where the company has made managed ser- vices a “top priority” and has assumed a leadership role in deploying Software as a Service (SaaS) as the backbone of its managed services portfolio. Managed services offer customers a compre-


hensive security solution on a limited budget or with limited in-house expertise, says Phil Atte- berry, director – Managed Security Services. With Siemens’ Remote Security Management (RSM) service suite, “our expert team can administer, manage and monitor security protocols through access control, video and audio systems,” he says. Atteberry explains that over the past year, Siemens has added significant infrastructure and expertise to enable and advance this delivery model. “To ensure a continual uptime connection to our customer, Siemens has invested in a robust fiber infrastructure which provides redundant connections between our two centers, as well as multiple connections to our customers. We have also made investments in both of our data centers to accommodate the new technology, as well as provide redundancy for our customers. Also, we


as provide redundan we Siemens Comments on Emerging Technologies


expanding to address access control. The IT environment is also now shift- ing towards centralized processing with the trend of cloud computing and SaaS. The cost of bandwidth and stor- age continues to decrease, allowing for solutions to enable remote services to become not only affordable, but provide overall cost savings and a quick ROI. Identity management, new smart card technologies and convergence with information services is also impacting the sophistication of the solutions that a security systems integrator needs to be prepared to deliver.


Solutions can


now be designed to not only provide traditional security, but to enhance the business processes of an organization. All of these trends are driving innovation to the security products of today, moving the intelligence towards the edge of the network, and providing more interoper-


ability between the different systems. As the amount of data available from the many security devices


he


ms. of


Levine


on the network grows, information man- agement becomes an issue, and physi- cal security information management (PSIM) solutions are taking on the role to consolidate the many disparate systems, creating a unified solution. Command- and-control solutions to protect critical infrastructure are providing situational awareness, workflow, and mass notifica- tion capabilities to the standard security solutions offered today.


This is an exciting time to be involved as a security systems integrator, as over the next several months/years all of these paradigm shifts will come togeth- er to transform our future.


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