“What surprised me was the extent to which game suppliers were disappointed in us.” MCVtalks to Tesco’s Rob Salter p30
NEWS £2m Xmas casual blitz for THQ
Publisher spends big on its Great Games, Great Value range, aimed at kids and families by James Batchelor
THQ WILL splurge £2m to reach kids, family and casual audiences this Christmas. The money is being spent on its Great Games, Great Value campaign, which will promote ten of the publisher’s family-friendly titles in the run up to Christmas. These games include Megamind, Truth Or Lies, The Biggest Loser, Worms, Marvel Super Hero Squad and more. UK marketing boss Jon
Rooke told MCV: “This isn’t an insubstantial sum, but we think we’ve got the right brands, the right campaign
‘GOLDENEYE WILL
MAKE A KILLING’ Move over Mario – James Bond is going to be the top dog on Wii this year. Activision claims the new GoldenEyewill rival hits like Mario Galaxy 2, Just Dance 2, Wii Party, Donkey Kong and Epic Mickey.
“Our expectations are that GoldenEye 007will be one of the best-selling games for the year on the Wii,” said David Tyler, general manager for the firm’s Licensed Business Unit. Activision: 020 3060 1000
Guillemot: Move/Kinect face territorial rift by Michael French
THE SUCCESS of Move and Kinect hinges on cultural acceptance, says Ubisoft CEO Yves Guillemot. In fact, the head of the
French publisher says that Sony and Microsoft’s tech will each dominate one of key games territories, setting up the potential for a Kinect-oriented US market and a Move-driven Europe – or vice-versa.
www.mcvuk.com
In an interview with MCV, Guillemot said: “I think it will be very interesting to see what happens in the US and Europe with Kinect and Move. “I think it will be the complete opposite in terms of transparency. “I don’t like to say who will win, but I think one accessory will lead in one territory and one in the other.”
Move arrived worldwide earlier last month, while Kinect is due to launch on
Wednesday, November 10th. And Guillemot believes this new technology will be a key part of future games consoles, too.
“In the next generation, the format holders will automatically use all of these motion-sensing innovations,” he added. “It’s not just this generation of consoles we have to look at, but the next.”
Check out our full interview with Guillemot on page 22.
October 22nd 2010 7 Rooke says Great Games, Great Value is flexible and competitive
and more importantly the right retail partners.
“If we spent £2m across ten separate campaigns, each title would have considerably less invested in
it – certainly not enough to cut through the competitive Christmas market.” The campaign will run throughout November and December, building up to
November 19th when most of the games hit shelves. While the majority of advertising will be on TV, THQ has been working closely with retailers and tailoring their promotional materials to suit their needs. Rooke added: “Some have secured permanent space for the whole range, some have requested FSDUs and others have chosen one or two ‘hero titles’ to focus on. “Everyone has been really supportive. If this is successful, it is something we can potentially roll out for summer, Easter and even Back to School.” THQ: 01483 724500
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