MEDIA & MARKETING CAMPAIGN OF THE WEEK Fallout: New Vegas
Bethesda’s post-apocalyptic take on Sin City is on shelves today, and the publisher has prepared a marketing megaton to propel it
PRINT
Ads have been running in specialist gaming magazines, as well as lifestyle and men’s interest publications. The game was the subject of a Shortlisttakeover yesterday (Thursday, October 21st).
ONLINE
Online takeovers have appeared on IGNand GameSpotover the past month, with additional ads on other major gaming outlets. Major ad pushes and takeovers have also targeted social networks, search engines and entertainment sites. The game has taken over the YouTube homepage today.
TV/MEDIA
Bethesda claims New Vegas’ TV campaign will be one of this year’s biggest for video games, with a month-long run of spots across terrestrial, cable and satellite channels. 60-second prime time trailers have been running during launch week.
RETAIL
Thousands of outdoor banners have been erected around city centres. This has been supported by a London Underground campaign combining posters with mixed media displays at key stations. Retailers can also stock a special
Collector’s Edition, featuring replicas of in-game items.
REVIEW SCORES MCVprovides the most important average review scores of the last few days – all sourced from Metacritic 68
Wii Party Wii
Nintendo 80
Enslaved Xbox 360
Namco Bandai 56
Final Fantasy XIV PC
Square Enix 85
Castlevania: Shadow PS3 Konami
75
Medal of Honor Xbox 360 EA
[INFO] Released:
October 22nd Formats:
Xbox 360, PS3, PC
Publisher: Bethesda
Developer: Obsidian Ent.
Price: Various
Distributor: Open
Contact: 020 7025 7360
MEDIA WATCH: Medal Of Honor
The buzz behind the biggest games of the moment
“Medal of Honoris an engrossing online shooter with an above-average campaign mode bolted on. It’s a purchase you should only seriously consider if you’re hooked up to the intarwebs. This reboot thrusts MOHback into the spotlight, and we can’t wait to see where EA takes the series next.”
12 October 22nd 2010
“Medal of Honordoesn’t quite reinvigorate the series the way Modern Warfare did for Call of Duty. Die- hard military shooter fans will no doubt need a taste of the solo campaign’s unapologetic authenticity and the multiplayer mode’s breakneck skirmishes, but everyone else should wait until Black Opsis served.”
“Whatever its bias or excisions, Medal of Honor rejects the sort of gung- ho globetrotting baloney seen in Call of Duty: Modern Warfare, and makes an honest attempt not to trivialise the lives of US soldiers, creating an air of sober authenticity, which is unusual among first-person shooters.”
“Medal Of Honoris very good, there’s no doubt about that. It doesn’t really bring a whole lot that you haven’t seen before to the genre, but it does operate in a way we didn’t expect. The developers made a concerted effort to represent military exploits in an accurate, harrowing and sympathetic fashion.”
www.mcvuk.com
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