PREVIEW: GOLDEN JOYSTICK AWARDS Industry comment What makes the Golden Joysticks so important?
“The Joysticks are important to us not just because they truly are the people’s gaming awards, but also because they’re a
measure of the passion a game instills in a player. It’s not simply a case of being technically excellent or innovative – the Golden Joystick Awards is evidence of that indefinable quality that separates the truly brilliant games from the rest.” Leo Tan,
Senior UK PR Manager, Capcom Europe
‘’The Golden Joysticks let the gaming industry know just what the punters think, although many people attending will
be too smashed to remember.” Geraint Orchard-Bungay, Online Publishing Director, Supermassive Games
“The Golden Joysticks are voted for by the public – the people who actually pay money to play games. The plus side of having over a
million voters is that the awards really reflect what was played and enjoyed by everyone. The minus side? Sequels and franchises sadly tend to get more love than artier, original games.”
Simon Munk, Freelance Journalist PREVIOUS ULTIMATE GAME WINNERS
2009.................................................................................................Fallout 3 2008..............................................Call Of Duty 4: Modern Warfare 2007......................................................................................Gears Of War 2006 ....................................................The Elder Scrolls IV: Oblivion 2005...............................................Grand Theft Auto: San Andreas 2004...................................................................................................Doom 3 2003.......................................................Grand Theft Auto: Vice City
JOYSTICKS HOSTS THROUGH THE AGES
2009...................................Sean Lock 2008............................Frankie Boyle 2007...........................David Mitchell 2006....................Justin Lee Collins 2005 .................................Jimmy Carr 2004.................................Matt Lucas 2003.................................Phil Jupitus
2002..........................Jonathan Ross 1991................................Danny Baker 1990.............................................Suggs 1984...............................Chris Tarrant 1983..............................Jools Holland 1982.........................Dave Lee Travis
‘’Imagine if the Oscars suddenly realised games were better than films, then let their hair down and got a sense of humour.
That’s pretty much the Golden Joystick Awards – glitz, glamour, games and plenty of good gags.’’ Nathaniel Lippiett, Video Journalist, ITN Productions
“We once went to the pub round the back of the Hilton to avoid waiting in the queue for the party. We therefore didn’t leave
for the party until about 8pm. While completely hammered – and I mean I was literally falling down – I piggy- backed Tina Hicks all the way to the venue up and down several flights of very steep subway steps. It’s a wonder we’re both still alive.”
David Lilley,
Business Development mManager, Eurogamer Networks
“The Golden Joysticks is a major event on the games industry
landscape. The awards are voted for solely by gamers and provide a
hugely positive pat on the back to developers, publishers and the games buying public. Every year the Joysticks seems to grow in stature and prestige, and always culminates in a rather cracking party.”
David Wilson, Head of UK PR,
Sony Computer Entertainment Europe
“The event is firmly placed on the agendas of mainstream media, who see the Joysticks as a benchmark of gaming success. There
was a lot at stake this year, as we significantly changed the award categories and moved to an exciting new venue – but so far, so good. We’re developing the Golden Joysticks into a brand that lives on and celebrates fantastic games all year round. We also see potential to drive further engagement from gamers and the industry. The Joysticks are the world’s biggest and most successful video game awards, and will continue to grow.”
Simon Maxwell,
Group Publisher for Console & Online at Future, and organiser of the Golden Joystick Awards
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