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PERSONNEL MEET THE TEAM: UKIE
Andy Payne UKIE Chairman
John Hillier Intellectual Property Crime Unit Manager
Claire McBeath
Team Secretary and Personal Assistant to Director General
THIS IS WHAT I DO
Sam Collins David Smith Marketing Executive
Gemma Hersh Public Affairs
and Policy Officer
Michael Rawlinson Director General
Commercial Manager Daniel Wood
Communications and Public Affairs Manager
Sandhya Sivasothy Accounts Manager
What are everyone’s responsibilities?
The team is divided into four areas: Commercial and Membership (managed by Sam Collins), Communications and Public Affairs (managed by Daniel Wood), Finance (managed by Sandhya Sivasothy) and the Intellectual Property Crime Unit (managed by John Hillier). Kirsty Payne is currently part
of the team as director of the London Games Festival. Michael Rawlinson is UKIE’s director general, with Andy Payne as chairman.
What is the team's biggest achievement?
The new UKIE team has only been together for a couple of months but has already achieved loads. Most notably delivering the rebrand from
ELSPA to UKIE in September, then meeting nearly 200 MPs at the party conferences, and carrying out the world’s first criminal raid action against a seller of the latest PS3 circumvention devices.
What next? We are delivering our overall objectives of having the video games and interactive entertainment sector being
WHAT IT’S REALLY LIKE INSIDE… The Hut Group
Company founded: 2004
Headcount: 350
Location:
Northwich, Cheshire
www.thehutgroup.com
recruitment@
thehutgroup.com
What are the hours like? Work hard while we are here and leave the job done.
What are the perks? There are several: discount on our websites, social events, and pizza during the World Cup games. But the main one is to work for a growing company that listens to your opinion about how to assist in further expansion and evolution.
www.mcvuk.com
CEO Matt Moulding believes if you develop talent right they will become the managers of the future.
What is the business’ biggest success? There have been several successes along the way that include acquisitions, being No.1 in The Times Tech Track, and recently being named the third fastest growing digital firm in Europe.
What’s the main challenge the business faces? One challenge is to recruit the right people. We look for talented individuals with a passion for gaming and entertainment who can bring knowledge of products with them.
Do you socialise much? We have several social events throughout the year, such as fundraising events
Halloween parties, summer barbecues, football events, to name a few.
Tell us something interesting about The Hut We are currently promoting an apprenticeship scheme for local 16 to 24-year-olds to gain a QCF (previously NVQ) within retail or customer services. We also look to take students for gap year placements.
Kirsty Payne Director of London Games Festival
recognised as the UK’s leading creative industry and delivering top benefits to our growing membership. And we’ll be making sure that policy makers, journalists and the general public are aware of the scale of the industry, the positives that come from playing games and highlighting the challenges and opportunities that our amazing industry faces.
Amanda Farr, Sega
What is your job title? UK Marketing Director
What does your job involve? Managing PR and marketing of Sega products in the UK.
What qualifications and experience do you need? Experience working with marketing teams on entertainment products, proven product lifecycle experience, media buying knowledge and, possibly most important of all, strong commercial awareness.
What’s a typical day like? No day is the same but most involve meetings with brand teams, the sales team, and media agencies, as well as the UK PR and marketing team to track progress. And my favourite: Excel budgeting spreadsheets.
What’s the best thing about your job?
Seeing games maximise their potential. And the people.
And the worst?
It’s both the best and the worst thing: marketing is not an exact science. And with technology and media evolving constantly you have to be willing to relearn all the time. That’s what makes marketing so exciting.
Who helped you get where you are?
I’ve been lucky to have great bosses throughout my career but equally lucky to have some fantastic people in my teams who made my job much easier.
October 22nd 2010 15
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