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Austrian internet gamblers have become the target of a new dedicated website launched by an ever-bullish William Hill. James Walker reports.


fter reporting a 24 per cent increase in rev- enues derived from its burgeon-

ing online gaming division in the first-half of the year, William Hill has marked a new chapter in its global expansion plan with the launch of a new dedicated Austrian betting site. The new platform, which according to the UK’s biggest bookmaker took months of research and development, incorporates the most up-to- date and relevant sports betting markets for Austrian consumers, with a particular focus on the country’s foot- ball leagues. To coincide with its launch into the Austrian market, William Hill Online has commissioned a far- reaching television, print and internet advertising campaign starring the British-born actor John Cleese. The campaign uses the tagline ‘Wetten wie die Briten’, or ‘Bet like the British’.

Commenting on the launch, William Hill Online CEO Henry Birch said: “Everyone at William Hill is really excited about our entrance into the Austrian market. The Austrians have a real passion for sport and sports betting, and we believe they’ll get an unri- valled betting and gaming

service on our new Austrian site.”

The group, which will be offering punters up to 100 pre-match or in-play markets on Austrian domes- tic matches, said it would continue to place a strong focus on security. Its online platform offers more than 20 different secure modes of payments for its Austrian customers, and the user can select between all major credit cards and instant money transfers through all important Austrian banks, prepaid cards and e-wallets. William Hill’s internet operation was relaunched in 2008 through a partnership between the bookmaker and gaming software giant Playtech, as the group sought to improve its online offering and target new inter- national gaming markets. The new, internationally- focused subsidiary helped to immediately bolster William Hill’s online profile, and the company now takes bets in over 175 countries, offering six languages and 11 currencies. Last year, net gaming rev- enues for William Hill Online were approximately £203.5m, accounting for 21 per cent of net gaming rev- enues for the entire William Hill Group. The importance of the company’s online divi- sion continues to grow, as revenues in the segment in

Star Sports snaps up Turner & Kendrick clients


elephone bookmaker Star Sports has contin- ued its acquisition

spree by taking on the clients of Turner & Kendrick, which has ceased trading after 64 years in the bookmaking business. All those clients in question have had their balances transferred and can begin trading using their original account numbers to aid the transi- tion.

Turner & Kendrick was started in 1947 by Jack Turner & John Kendrick. Turner had racecourse pitches all over England, while Kendrick started with him at the end of the war as a clerk and then became a partner. Star Sports said it was pleased to be the chosen bookmaker to take on customers from a firm with the heritage of Turner & Kendrick.

Star Sports managing 8 BettingBusinessInteractive • OCTOBER 2010

One time official betting partner of Manchester United, bookmaker Betfred, has now switched alle- giances and teamed up with the Manchester United Supporters Trust (MUST), which is pushing for a change of ownership at the football club. Betfred owner Fred Done now has a regular column on the MUST website that directs to the bookmaker’s odds.

William Hill Online enters Austrian gaming market



Spread betting firm IG Group has launched its first iPhone App, initially just for its UK spread betting business. The operator’s management team have been pleased with the response from clients to the App and have incorporated a number of additional features requested by clients in the next version, due for release later this month.

The announcement was made during IG’s interim management statement where the group reported a 16 per cent increase in revenues for the quarter to approximately £79m. The group’s UK and Australian offices achieved revenues of £42.3m and £11.2m respectively, representing growth of 8.5 per cent and 12 per cent.




International betting analysts estimate the Austrian market is worth around 110m euro (£95.3m) per annum, and since its high-profile re-launch William Hill Online is well positioned to gain a strong foothold in this competitive but lucrative market. The bookmaker is respected for its football betting, which this bodes well for its venture into the land of Austrian Football. This, coupled with Playtech’s solid gaming platform and the group’s strong emphasis on security, stands the company in good stead to increase the overall strength of its online division further still.

the first half of 2010 accounted for 23 per cent of the group’s top line.

Being able to publicise big pay outs also helps attract people to its websites. Last month a 43 year old woman

director Ben Keith com- mented: “We are delighted that a firm like Turner & Kendrick see us as the natural choice to manage their loyal clients. They have been major players in the credit bookmaking world for well over fifty years and have been a trade hedging institution throughout that time. We intend to take over where they left off and position ourselves as, not only the major player in credit book- making, but also in trade hedging.” Darren Crook, managing

director of Turner & Kendrick, added: “It is sad that 64 years of trading has come to an end, but we are delighted to be passing over our most loyal clients

to the team at Star Sports. They are a thoroughly pro- fessional firm and we know that they will receive the very best credit betting service available in the

from London won £420,948.21 on the William Hill Vegas exclusive slot machine Leprechaun’s Luck. The firm’s Sharon Young commented: “We’ve had lots of big winners on William

Hill Vegas in the past, but this one trumps the lot of them. She placed a £4 wager and won over 100,000 times her stake - it just goes to show that you don’t have to bet big to win big.”

An original betting site which allows players to choose the parameters of their own spreads has been launched, but only as a play for fun site initially. BetDif allows players to choose the parameters around a sporting event, ie when the first goal will be scored, and the website automatically calculates the odds of that event for betting purposes. The customer can also specify periods within a game, eg 16th - 54th minute, and place a 12X bet for the game over that period. BetDif said its betting platform has been developed with the ‘constant and deep’ intention to keep the bet personalisation intuitive and simple.



market place. It was impor- tant to us that we found a natural successor who shared our values and the team at Star Sports was the obvious choice.”

Ladbrokes is the latest firm to join the Right2Bet campaign, which is fighting for the right of all European citizens to be able to bet with the licensed betting operator of their choice. The campaign’s official partner list consists of consumers, media publications and consumer groups, with other operators such as Betfair, Victor Chandler and Bet365. Ladbrokes’ Sue Harley said: “The Right2bet campaign is one that we’re delighted to lend our name to. European consumers deserve a fair, free and safe gambling market and the Right2bet campaign is looking to achieve just that.”

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