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20 B 2 B Essential Guide to ... EiG 2010 KEYNOTE SPEECHES


THE EIG CONFERENCE HALLS ARE EXPECTED TO BE BUSY AGAIN THIS YEAR


Q&A


‘Show your product to the world’


Online Dragon among the keynote speakers


Not only will the industry’s own version of Dragon’s Den - the EiG LaunchPad - return to the schedules this year, but an actual BBC dragon will also be speaking.


S


peaking on ‘technology, entrepreneurship and innovation’ from a po- sition of outside the in-


dustry, Julie Meyer of Ariadne Capital is one of the leading champions for entrepre- neurship in Europe. With over 20 years investment and advisory experience helping start-up businesses, she is the well known founder and CEO of Ari- adne Capital, founder of Entrepreneur Country, co founder of First Tuesday and weekly columnist in London’s City A.M. Meyer is also one of the dragons on the


JULIE MEYER IS A KEYNOTE SPEAKER ON THE FIRST DAY


know your facts, rehearse a lot includ- ing expected questions in front of someone whose opinion you trust, and listen to the questions you get. Don’t get defensive, and most im- portantly exude warmth, success and interest in your audience.” Last year Mark Blandford, chairman and founder of Val- halla Investments, was on the LaunchPad judging panel, but this year he is speaking on the ‘Plenary-Macro-economic keynote panel’. He is also plan- ning to getting up to speed at


BBC’s online version of Dragons’ Den. From her experience on the show, she has good advice for those presenting at EiG’s Start Up LaunchPad.


She commented: “If you want to im- press in an interview/pitch, you have to feel really good, so get sleep the night be- fore, wear something you feel great in,


FEEDBACK LOOP Visitors’ thoughts on EiG 2009


“Honestly, I found the 2009 EiG to be the best one ever - the conference times were intelligently planned, the conference topics and speakers had me filling up my daytime agenda from top to bottom.”


ALEX CZAJKOWSKI, CEO, EGAMING 2.0


“The conference was fascinating. I learned more in three days than I thought I could learn in a month. I also


met some people I expect to stay in touch with for a long time.”


PAUL B. CARROLL, CO-AUTHOR, BILLION DOLLAR LESSONS, USA


“EiG 2009 has a good mix of high quality presentations and new ideas from the conference sessions and power networking on the expo floor.”


SONJA KANGAS, HEAD OF GAMELAB, PAF


“EiG 2009 was as productive and sociable as ever. The quality of speakers was excellent and the exhibitors seemed to have stepped it up a notch this year, with some excellent stands.”


LEIGH NISSIM, MANAGING DIRECTOR, ST MINVER


“You can make more contacts and have more constructive meetings in the three days of EiG than in six


months of phoning and flying around the continent for individual business development meetings.”


DAVE MCDOWELL, CEO, FSB TECHNOLOGY


“If you want to engage with the industry as a whole - operators, investors, advisers, suppliers - it really is a must-attend event.”


STEPHEN KETTELEY, PARTNER, BERWIN LEIGHTON PAISNER LLP


the show: “I’m looking forward to getting an update on all that’s new in the industry. With all the major suppliers and operators in town it’s the best opportunity of the year. Plus I can catch up with old friends. “My expectations are of a buzzing and vibrant conference where all the major op- erators and suppliers in attendance. I’m hoping for a positive buzz as the industry moves on through a difficult macro eco- nomic environment and the usual raft of


regulatory issues.”


Joining Blanford on the keynote panel is Andrew Burnett, executive director at Panmure Gordon & Co, Oliver Zugel, CEO and chairman of Spring City Finance Lim- ited and Deane Short, head of M&A and business development at Betfair. One of the main speakers at the first EiG MegaDebate - iGaming vision for 2015 - will be H.C. Madsen, CEO of Danske Spil, who is hoping to meet colleagues and net- work with people from the industry on home soil. He said: “EiG sees the whole in- dustry gathered in one place for a few days, enabling everybody to discuss op- portunities and strengthen personal and business relations. I hope to hear more about industry trends and the business op- portunities for the coming years and also to discuss the liberalisation of the Danish market.”


Alongside Madsen on the panel will be Mangas Gaming CEO Nicolas Beraud, Playtech CEO Mor Weizer, 888 Holdings CEO Gigi Levy and Betsson CEO Pontus Lindwall.


Last year’s EiG LaunchPad Start Up winner was Kevin Mikkelsen of USM, with its operator-to-operator casino software technology. But how useful was it to his company?


Q: You were a featured company at the LaunchPad last year - why did you decide to apply and how did you find it? A: I knew EiG from my years working in the business and decided it was the right forum for our new company.


Q: What’s happened in the past year fol- lowing EiG and what’s been the toughest part of these few months? A: We have made a contract with a major player in the market. The toughest part has clearly been to keep focus on getting the product ready for our first client and not being distracted by all the many opportuni- ties that arose after being on the Launch- Pad.


Q: Did you secure investors or customers after the LaunchPad? A: Yes, we secured one of the largest play- ers in the business as our customer.


Q: What are the key challenges that still lie ahead?


A: Bringing new products to market and consolidating on the existing first product line.


Q: What would your advice be to any new companies pitching this year? A: Show your product to the world. Don’t be afraid of disclosing your idea. Get all the exposure you can while you can.


BettingBusinessInteractive • OCTOBER 2010


KEVIN MIKKELSEN PRESENTING USM AT LAST YEAR’S LAUNCHPAD


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