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BettingBusinessInteractive • OCTOBER 2010

B2B 29

FINANCIAL Cantor white label


antor Gaming & Wagering Ltd, the financial fixed odds provider, has

teamed up with PartyGamingto allow the operator to extend its existing product range by including financial fixed odds bet- ting via an integrated platform. Financial fixed odds betting will be available on Par- tyGaming’s sports betting websites Party- Bets and Gamebookers.

Cantor has been exploring opportunities within the wider gaming industry and this diversification in its white label offering constitutes the beginning of a substantial agenda of growth. CEO Lee Amatis com- mented: “This is an exciting collaboration with one of the market leaders in online gaming, and a great addition to our com- mercial offering.” game

consultants Streaming deal S

tan Jameshas signed up for Perform’s ‘Watch&Bet’ portfolio of live streamed sports events. The bookmak- er’s internet customers will get direct ac- cess, free of charge, to more than 8,000 live sports events each year. The service will support Stan James’ new bet in-play con- sole, due for launch in 2011.

CONTENT Bookmakers signed up L

eading bookmakers Victor Chandler and Paddy Powerhave signed new online deals for its virtual racing products, which includes horseracing, greyhound racing, speedway, motor racing and foot- ball. The agreements with Inspired, will operate for three years.

Award for iCard R

acing UKand Press Association Sport’s jointly-owned iCard, the inter- active racecard and information tool, has won top honours at the Web Marketing Association Awardsfor 2010. The two companies, along with Chroma (design) Agency, combined to triumph with the iCard in the Interactive Services Standard of Excellence category.

Ian Campbell, managing director of

PLATFORM Regan joins LVS


VS, the sports betting platform provider that was acquired by the French national lottery operatorLa Française des Jeux (FDJ)earlier this year, has appointed Ron Regan as sales and marketing director. Regan has joined the company from Dublin-based exchange op- erator Global Betting Exchangewhere he was business development director. Since being ac- quired by FDJ, the betting system de- veloper has joined the World Lottery Asso- ciationand the European Lot- teries and Toto Associationas the company looks to the growing de- mand from lotteries around the globe to move into sports bet- ting.


Stan James chief executive Denis Kelly commented: “We’ve agreed a three year deal with Perform, which demonstrates our commitment to providing customers with exciting premium sport coverage from around the world. In-play betting is prized by our customers and the significant investment we’re making into this area will enhance our customers’ enjoyment of the betting experience.”

Press Association Sport, said: “The iCard, powered by Press Association Sport’s un- surpassed racing data, has taken the inter- active racecard to a new level. It is a fantas- tic product, loved by online bookmakers and racing enthusiasts alike, and this award is timely recognition of that.”

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