CURRENT BEST SELLERS / WINE ART & DESIGN ICON
Art of the Wine Label Jeffrey Caldewey & Chuck House
The wine label is a powerful icon of modern civilization. It is a precious object of art that symbol- izes and disseminates the cultural and spiritual values of the land where wine is grown. Wine label design has under-
gone a renaissance where art meets marketing in the most powerful way, penetrating the subconscious, utilizing the power of suggestion to imply flavor and quality. The acknowledged masters of the new wine label design are Jeffrey Caldewey and Chuck House. Over the past several decades they have
played a pivotal role in defining the global wine renaissance. They have created design for some of the world’s most sought after and/or most widely disseminated wine labels. Some labels are even pursued by collectors while others are displayed in the modern household as a design element.
This book is a collection of their most
important works. Beginning with a short treatise on some of the philosophical aspects of modern iconography, it documents 100 wine labels and bottle designs in life size with complete descriptions of the genesis and thought behind each design concept. This book will become both a classic in package design as well as essential for wine marketers and those who collect label art. Hardcover, 8 x 13 inches 228pp, full color. $95.00 SKU: 7221; ISBN: 978-1-891267-30-7
EBook $ 47.50; ISBN: 978-1-934259-44-3 Gourmand Award Winner
“The wine label is part symbol, part memory, part storytelling. The package personifies not only the personality of the product, but it has the power to transform our own sense of identity.” –Robert Mondavi
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