local contacts to whom we were introduced could not have been more relevant to our business. That was highly impressive.”

David Potter, Beverley Environmental Engineering

“I attended this mission because I wanted to establish whether there is a market in Saudi Arabia for our products and to identify potential companies we could cooperate with, for example, local agents. “It was extremely well organised

and the UKTI personnel who accompanied us were excellent and helped to create a good atmosphere for the group to work well together. The meetings that were arranged were very informative and gave a good understanding of the Kingdom and some of its challenges. “The evening events in Jeddah,

Riyadh and Dammam were excellent, as were the businesses targeted by UKTI and the quality of the people at the events. I know some of the mission members have already won business as a result of the visit and we are also hoping to secure a small contract in the not too distant future. There is also a possibility of business being conducted between a few of the UK companies who took part in the mission – we all had related products or services. Overall it was a well-spent week

and I would look to do it again. I would also recommend attending a mission to other companies who are looking to investigate a territory but are unsure how to start.”

For more information on doing business in Saudi Arabia click here or contact Garry Poole at UKTI on 020 7215 4650, email

garry.poole@ukti.gsi.gov.uk

To read about a UK fi rm’s success in the Saudi water

sector click here

EXHIBITION

UKTI joins the “clean energy revolution” in Abu Dubai

UKTI, with the Department of Energy and Climate Change, led a group of 12 UK companies at the third World Future Energy Summit (WFES) in Abu Dhabi, United Arab Emirates, in January. This year’s show saw a 25 per cent

increase in visitor numbers, with more than 23,000 delegates from 130 countries in Europe, the Americas, Asia, Africa, Australasia and the Middle East attending. Twice as many countries as last year hosted national pavilions at the show, including the UK, China, France, Spain, the USA, Germany, Japan, Switzerland and The Netherlands. The success of WFES is a further

boost to Abu Dhabi’s position as a renewable energy hub. Ed Milliband, UK Secretary of State for Energy and Climate Change said: “I think this is the centre of the clean energy revolution that is going on around the world.” The UKTI stand showcased

everything that is great about the UK’s environment, water and renewable energy sector and added to the 100 strong contingent of UK companies exhibiting at the show. For UKTI this was an example of cross-sector working, using the opportunity of a global, Masdar*-sponsored event to promote UK low carbon and sustainability strengths and capabilities. WFES was not just about energy but also environment and water, transport and sustainable construction.

WFES was arguably a more uplifting

experience than the Copenhagen Summit because it focused on the imaginative solutions offered by the renewable energy industries – including outstanding contributions from the UK – rather than getting bogged down in disputes over reduction targets. One expert who attended the

Summit said: “It may be diffi cult to make all countries accept a specifi c cut in carbon emission levels, and it is complex to monitor the implementation of such norms and ensure compliance. But it could be easier to make all the countries accept that they must include a particular percentage of renewables in their energy mix.”

* Masdar Initiative, please log onto

www.masdarctf.com/initiative.htm

for more information

For more information on WFES log onto www.

worldfutureenergysummit.com

To fi nd out more about UKTI’s export services please log onto

www.tradeinvest.gov.uk

To fi nd out more about doing business in the United Arab

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