Market Intelligence

SINGAPORE

Singapore water sector offers

Over the past 40 years, Singapore has managed to overcome its water challenges through its integrated water resource management, investments in research and technology and the encouragement of community involvement in water management. Today, Singapore has in place a sustainable water supply

system through a diversifi ed supply strategy with four different sources, namely: local catchments, imported water, NEWater (or recycled water) and desalinated water. This is known as the Four National Taps strategy. In recognition of the progress and achievements that Singapore has made in integrated water resources management, its national water agency, the Public Utilities Board, was awarded the prestigious Stockholm Industry Water Award in 2007. Going forward, Singapore strives to improve its water

resource management further through strategic research and development and by growing Singapore into a global hydro-hub for water technologies and solutions. Key targets include: •

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opportunities for investment

Stephen Hill

agency agreement is preferable where it is important to commit an agent to active promotion. Jeremy Goad, UKTI’s former Environment & Water Team

International Business Specialist recently led a Water Sector Seminar Mission to Singapore (and Malaysia) organised by British Water. A copy of his report is available on the UKTI

website: www.uktradeinvest.gov.uk

Increasing the catchment areas from 50 per cent to 67 per cent of Singapore’s land surface

Increasing the supply of water from non-conventional sources such as desalination and water reclamation to at least 25 per cent of Singapore’s water demand

Ensuring that water quality continues to meet international standards

Reducing per capita domestic water consumption to 155 litres/day by 2012

Partner the three ‘P’ sectors (public, private and people) to generate greater awareness of the importance of conserving, valuing and enjoying water and develop a sense of shared ownership of Singapore’s water resources

Singapore has an excellent range of capable agents,

representatives and potential partners, who have the expertise and connections to enable them to penetrate local and regional markets. The choice of direct selling, an informal agency agreement, or a formal one will depend on the circumstances. Generally speaking, direct selling is advised where potential customers are few; a formal

For further details on opportunities in the water sector in Singapore please contact Stephen Hill

stephen.hill@fco.gov.uk

For more information on Singapore click here

Singapore International Water Week, is the key date in the events calendar. More than 10,000 attendees from over 85 countries visited the 2009 event, with S$2.2 billion worth of deals signed during the week:

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