• Exhibit/display expert shares top ten tips for success • Do’s and dont’s of tradeshows
Byhre, tradeshow expert and President of Hollenbeck Exhibits in San Francisco, “Tradeshows are still the most cost-effective way to bring your message to a large audience of both customers and press. And, if managed correctly, can have a big impact on your business.”
Byhre shares his top ten tips for tradeshow success:
Study the show’s floor plan and choose a high-traffic lo-
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cation for your booth. While many premium spaces at entrances may not be available or can command expensive rental fees, there are other options that may perform just as well. Look for a location near restrooms, food service areas or business centers. These can save you money and be just as effective.
Become a repeat exhibitor! Show producers usually offer
better fl oor locations to exhibitors that are consistent.
Consult with an exhibit/display expert. While you might
ven though many companies have turned to virtual meet- ings, e-client presentations and online catalogs, there will always be a need for face-to-face client interaction and product/service demonstrations. According to Robert
be tempted to shop online at discount display outlets, the savings you might experience could pale in comparison to the business you would gain from seeking the advice of a seasoned expert. Most reputable exhibit fi rms will offer free design consultation that can dramatically affect your results. Invest in great graphics. Print on durable materials such as or Styrene. Avoid fl imsy foam core that can be damaged
Lexan®
even before the show has started. Also, less is more when it comes to text and images. Let one large image with just a few words tell your story. It will cost you less and can be seen from further away. Don’t skimp on lighting. Pay the extra fees to have electrical brought to your booth. A well lit display will draw more attention.
Rent or buy carpet with the best padding. Show attendees
will notice and your booth staff will thank you at the end of the show!
Train your staff on booth etiquette. The basics: no eating,
sitting or personal conversation among staffers. Show attendees are the priority. Capture your leads. Take advantage of the tradeshow’s lead
MIDWEST MEETINGS SPRING 2010
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