marketing medium to gain membership and revenue. This market is waiting for a leader to emerge in the social networking space and now is the time to make that move.

Laura Black with Free-

man Co. co-authored this article. Black is the Project Manager of Brand Com- munications. Freeman (www.freemanco.com) is the world’s leading pro- vider of integrated services for face-to-face marketing

events, including expositions, conventions, cor- porate events and exhibits. Freeman delivers re- liable, consistent problem solving solutions that our customers have come to rely on. With 40 offices in North America, Freeman produces more than 3,000 expositions annually, includ- ing 102 of the largest 200 US trade shows, and more than 10,000 other events worldwide. The

company has received numerous awards recog- nizing outstanding efforts in industry leadership, creative design, community service, innovation and customer-driven partnerships.

Corbin Ball, CSP, CMP, MS is an interna- tional speaker, consultant and writer helping clients worldwide use technology to save time and improve productivity. With years

of experience,

20 his

articles have appeared in

hundreds of national and international publica- tions and he has been quoted in the US News

Report, Wall Street Journal, The New York Times, Fast Company, PC Magazine and oth-

ers. Corbin has been named for four consecutive years as one of “The 25 Most Influential People in the Meetings Industry” by MeetingNews

Magazine.

“Online social

communities offer a quick and, more

importantly, free means of promoting meeting planner’s event pre, during and post show.”

WWW.MIDWESTMEETINGS.COM

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