• a n audit trail for decision-making, including which stakeholders, outcomes or indicators
were included and which were not, and a rationale for each of these decisions;
• an executive summary aimed at a broad audience, including participants.
Try and present your findings in a balanced way; how you phrase your
recommendations may affect how they are taken up. It is important, therefore, to stress
the positive as well as negative findings and to present them in a sensitive fashion.
It is also important to be able to distinguish between benefits that are not happening
and benefits that may be happening but cannot be evidenced. Make sure to include
recommendations for ways to improve data collection and evidencing outcomes.
Top Tip: Presentation of social return calculations
There is a risk, and perhaps a temptation, to focus on the social return ratio.
However, the number by itself does not have much meaning – it is merely a
shorthand way of expressing all of the value that you have calculated so far. In the
same way, financial investors need more than the ratio – it would be an unwise
investor who based their investment decisions purely on one number. Therefore, the
ratio should be presented alongside the other information, such as the story of how
change is being created and case studies from participants.
Example: Executive summary for MillRace IT
This is an extract from the executive summary of MillRace IT’s SROI report. It is an
example of how to combine the rest of the story about social value creation with the
numbers generated by the calculations.
‘The aggregate social value created by MillRace IT each year is projected to be
approximately £76,825. MillRace IT’s SROI ratio of 7.4:1 implies that, for every £1
invested, £7.40 of social value is created each year for society in terms of reduced
healthcare costs, reduced benefits costs, and increased taxes collected.’
As the SROI analysis demonstrates, MillRace IT creates value in two key ways. First, by
participating in MillRace IT, clients get long-term support and avoid a relapse in their
condition. Second, a number of participants leave MillRace IT to go on to employment.
By creating a supportive environment and teaching marketable skills in an area where
there is much demand, MillRace IT effectively combines financial sustainability and
Stag
high-quality support for those recovering from mental ill health.
Stag
e e
Over to you: Preparing the SROI report
Prepare your SROI report. Include findings, analysis, and recommendations as
to what the organisation can learn from the information generated through the
entire SROI process.
A guide to Social Return on Investment
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