2.1 Starting on the Impact Map
A loose Impact Map has been included with the printed version of this guide. You can
work with this or you could set up your own using Microsoft’s Excel or Word software.
A pdf of the Impact Map is also available at
www.thesroinetwork.org.
The top section of the Impact Map is for information on your organisation and the
scope of the analysis from your project plan. Below this, the first two columns of the
bottom section (‘stakeholders’ and ‘intended or unintended changes’) are based on the
stakeholder analysis completed in step 1.3. The last column on the Impact Map is for
you to record things you need to do at a later point as you go along. Throughout this
Stag
stage, the rest of the Impact Map is filled in step by step. We illustrate each step using
Stag
the worked example.
e 2 e 2
Top Tip: Impact Maps
If this is the first time you have done an Impact Map it may be easier to work
through all the exercises for inputs, outputs and outcomes in relation to one
stakeholder and then repeat this for the next stakeholder.
The worked example – starting the Impact Map
Wheels-to-Meals’ first step was to complete the top section of the Impact Map with
scope and other details, as follows (to view in full, see pages 102 and 103):
The second step was to fill out the first two columns. Look at the Impact Map for
Wheels-to-Meals on page 102: the orange section shows you how these columns
have been completed.
Wheels-to-Meals considered the stakeholders that have an effect on its activity and
on whom the activity has an effect. However, it decided not to include them all. For
example, the local primary care trust could have been a stakeholder but was not
included because a number of other significant stakeholders had been identified and
there were insufficient resources to analyse more stakeholders for a relatively small
activity.
0 A guide to Social Return on Investment
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