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4.1 Deadweight and displacement
Deadweight is a measure of the amount of outcome that would have happened even
if the activity had not taken place. It is calculated as a percentage. For example, an
evaluation of a regeneration programme found that there has been a 7% increase
in economic activity in the area since the programme began. However, the national
economy grew by 5% during this time. Researchers would need to investigate how
much of the local economic growth was due to wider economic changes and how
much to the specific intervention being analysed.
To calculate deadweight, reference is made to comparison groups or benchmarks.
1
The perfect comparison would be the same group of people that you have affected, but
seeing what happened to them if they had not benefited from the intervention.
Therefore, measuring deadweight will always be an estimate since a perfect
comparison is not possible. Instead, you need to seek out information that is as close
to your population as possible. The more similar the comparison group, the better the
estimate will be.
Ask stakeholders about their services
In an evaluative SROI analysis, information on deadweight can be gathered
during the data collection phase. For example, you may be able to ask
stakeholders what other services they access and how helpful they find them. Or
they may be able to tell you if they could have accessed another similar facility in
Stag the area anyway. Stag
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However, you will often have to go elsewhere for the kind of information you need.
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Data on some indicators will be available from government sources, both from
individual departments and from organisations like the Office for National Statistics.
Other information is sometimes available from infrastructure, member, trade or sector
groups that represent the interests of particular stakeholders.
The simplest way to assess deadweight would be to look at the trend in the indicator
over time to see if there is a difference between the trend before the activity started and
the trend after the activity started. Any increase in the trend after the activity started
provides an indication of how much of the outcome was the result of the activity.
There is a risk that the same change in the trend is happening elsewhere in a wider
population of which your stakeholder group is a part. It is therefore better to also
compare the trend in the indicator with trends in the wider population.
There is still a risk that whilst there is a change in the indicator relative to the wider
population, the change happened to similar groups elsewhere, relative to their wider
populations, where a similar intervention or activity was not available. The solution
to this risk would be to calculate and compare the relative changes for both your
stakeholder group and a similar group elsewhere.
1 Sometimes referred to as the counterfactual.
 A guide to Social Return on Investment
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