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of the luncheon club. Because it is difficult to justify that this is entirely down to
Wheels-to-Meals the questionnaire also asked if other friends and organisations had
recommended or promoted clubs and groups, and, if so, how important this had
been to the decision to join. Based on the results in the questionnaire it was possible
to estimate that 35% of the outcome was the result of the contributions of others.

Over to you: Attribution
You can now complete the section on the Impact Map relating to attribution by
putting in a percentage. Although there is no space to record the rationale for
your attribution and its source you need to keep a record of this somewhere so
that it can be included in your report.
You should record a description of any organisations or people relating to attribution
and a description of the relationship to your work. This will form part of your report.
4.3 Drop-off
In Stage 3.3 we considered how long the outcomes lasted. In future years, the amount
of outcome is likely to be less or, if the same, will be more likely to be influenced by
other factors, so attribution to your organisation is lower. Drop-off is used to account
for this and is only calculated for outcomes that last more than one year.
For example, an initiative to improve the energy efficiency of social housing has great
Stag short-term success in reducing energy bills and carbon emissions. However, as time Stag
passes, the systems wear out and get replaced with cheaper but less efficient systems.
e
Unless you have built up some historical data on the extent to which the outcome
e
 
reduces over time, you will need to estimate the amount of drop-off, and we
recommend a standard approach in the absence of other information. You can inform
this estimate with research, such as academic sources, or by talking to people who
have been involved in similar activities in the past.
Drop-off is usually calculated by deducting a fixed percentage from the remaining level
of outcome at the end of each year. For example, an outcome of 100 that lasts for three
years but drops off by 10% per annum would be 100 in the first year, 90 in the second
(100 less 10%) and 81 in the third (90 less 10%).
Over the longer term you will need to have a management system that allows you to
measure this ongoing value more accurately. However, it is likely that you will need to
track your participants as part of your data collection anyway, so questions to evidence
drop-off can be included.
Over to you: Drop-off
You can now complete the section on the Impact Map relating to drop-off by
putting in a percentage. Although there is no space to record the rationale for your
drop-off and its source, you need to keep a record of this so that it can be included
in your report. You won’t make use of this until Stage 5, Calculating your SROI.
A guide to Social Return on Investment 1
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