Sometimes the same output is repeated for several stakeholders, which are included
in SROI at this stage because they form part of the theory of change. They will not be
counted in the calculation, so there is no risk of double counting. In situations where
stakeholders are contributing their time, the output – a number of hours – may be
described in the same way as the inputs: a number of hours.
The worked example – outputs
Look at the Impact Map for Wheels-to-Meals on page 102: the pink section shows
you how the column for outputs has been completed.
The activity, in this example, is the same for all stakeholders – the luncheon club.
However, it needed to be broken down into outputs. So, ‘luncheon club’ is an
Stag
important part of the story and context, but the impact map also quantifies the
Stag
outputs: group activities, transport and meals.
e 2 e 2
Over to you: Outputs
Once you have asked your stakeholders about outputs, fill in the outputs column
on your Impact Map.
2.5 Describing outcomes
Outcomes for stakeholders
SROI is an outcomes-based measurement tool, as measuring outcomes is the
only way you can be sure that changes for stakeholders are taking place. Be
careful not to confuse outputs with outcomes. For example, if a training programme
aims to get people into jobs then completion of the training itself is an output, getting
the job is an outcome. Identifying outcomes is not always immediately intuitive, be sure
to spend sufficient time getting to grips with the theory of change to ensure that you are
measuring the right things.
You have already set out your view of the intended or unintended outcomes that
you expect. Now you need to check with your stakeholders to see if this view
was correct. They may describe the effects differently to you, perhaps even in
surprising ways. You may find that you need to include a new stakeholder. For
this reason, the outcomes description column can only be completed after talking
to your stakeholders. It can help identify outcomes if you ask stakeholders some
questions. For example: ‘How would you describe how your life has changed?;
‘What do you do differently now?’.
Remember that this symbol appears throughout the guide but that you may be
able to collect information from stakeholders relating to several stages at the
same time (see page 26).
Relate outcomes to the right stakeholder
Don’t write down outcomes against one stakeholder that relate to changes
that happened to another stakeholder. For example, if in step 1.3 you recorded
A guide to Social Return on Investment
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