Top Tip: Knowing the numbers
In an Impact Map, indicators are often expressed using terms like ‘more’, ‘fewer’,
‘less’ or ‘increased’ – such as ‘a 20% decrease in school exclusions’. Strictly speaking
the indicator is ‘number of exclusions’. In order to know whether the number of
exclusions has changed you will need to know the actual numbers of exclusions
before and after the activity.
Over to you: Choosing indicators
Return to your Impact Map. For each outcome, choose indicators that will tell
you whether the outcome has occurred, and to what extent. Try to think of more
than one indicator per outcome to strengthen your findings and help you be sure
that the outcome has occurred.
3.2 Collecting outcomes data
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You will now need to collect data on your indicators. This may be available from
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existing sources (internal or external) or you may need to collect new data.
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If you are doing a forecast SROI analysis, use existing data where available. If you
have delivered this activity before, you can base your estimation on your own previous
experience. If this is the first time you have undertaken the activity, then your estimate
will be based on research or other people’s experience in similar activities. Look at
information from:
• Membership organisations, government departments, market research firms,
consulting companies, partner organisations; and
• Published research from universities, government departments and research
organisations.
As part of your forecast SROI analysis, it is important to change the way you collect
data so that you have the right information in place to carry out an evaluative SROI
study at a later date. Think about ways that you can incorporate this into everyday
activities to make it as cost-effective as possible. For example, a childcare intervention
could engage with parents at regular intervals as they collect their children and record
outcomes that way.
If you are doing an evaluative SROI analysis, use and review the data the organisation
already collects and what is available from other sources. It is more time-consuming
and costly to gather data about impact after the event, and existing data and self-
reported change may have to suffice.
New data will usually come from people directly involved in the creation of social
value – project participants or employees, for example – and will be gathered by your
organisation. You may be able to get another organisation, like the local authority, to
agree to let you include questions in a standard questionnaire that it would administer.
0 A guide to Social Return on Investment
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