Over to you: Outcomes data collection
Complete the column on the Impact Map for sources of information. Once you’ve
collected your data, fill in the ‘quantity’ column.
Don’t forget that you are communicating to different audiences and may need
a number of different types of information. Almost always it will help people
understand what you do and explain how you create change if you can record
short case studies of one or two people or organisations in each stakeholder
group. These would form part of a full SROI report. You should now have enough
information to be able to prepare these.
3.3 Establishing how long outcomes last
The effect of some outcomes will last longer than others. Some outcomes depend on
the activity continuing and some do not. For example, in helping someone to start
a business it is reasonable to expect the business to last for some time after your
intervention. Conversely, providing a service so that people do not visit their GP so
often may depend on the service being available all the time.
Stag
Stag
Where you believe that the outcome will last after the activity has stopped, then it
e will also continue to generate value. The timescale used is generally the number of e
years you expect the benefit to endure after your intervention. This is referred to as the
duration of the outcome or the benefit period.
You will need an estimate of the duration of each of your outcomes. Ideally this would
be determined by asking people how long an intervention lasted for them – this will
give you evidence of the duration. However, if information is not available on the
durability of different outcomes, you can use other research for a similar group to
predict the benefit period, such as the likelihood that ex-offenders will begin offending
again, or that people in employment will lose their jobs. Look for research to support
your decision. It is important to use data that is as close as possible to the intervention
in question so as not to inappropriately generalise. This is an area where there can be a
tendency to overstate your case and lose credibility.
Sometimes the duration of the outcome is just one year and it only lasts while the
intervention is occurring. In other instances it might be 10 or even 15 years. For
example, a parenting intervention with children from deprived areas may potentially
have effects that last into adulthood. You will need to have longitudinal data to support
the duration of the outcome and should consider how you might start to collect this
(if you are not already doing so). If you don’t have this information you will need to
make a case based on other research. The longer the duration, the more likely it is that
the outcome will be affected by other factors, and the less credible your claim that the
outcome is down to you. This is addressed by looking at the rate at which the outcome
drops off and is considered in Step 4.4.
A guide to Social Return on Investment
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