As well as helping you find out what really matters to your stakeholders, involving
them can help you to understand more about strengths and weaknesses of the
activities you are analysing and may provide useful information that can help your
organisation improve.
Stag
Methods for involving stakeholders
Stag
Collecting information from stakeholders can be as simple as phoning someone or as
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complex as holding a facilitated focus group session. When gathering information from
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participants, ask staff that work with them about the best way of engaging them.
Here is a list of possible methods for involving stakeholders:
• Get stakeholders together in one place and ask them directly;
• Try a workshop format, with informal discussions and a flipchart to
record responses;
• Have stakeholders complete a form during a regularly scheduled meeting –
for example, an annual general meeting of an organisation, or other set gathering;
• Ring representatives from key stakeholder groups and ask them;
• Email a short form to representatives from key stakeholder groups;
• Have a social event and ask staff members to walk around and speak
to stakeholders;
• One-to-one interviews.
Ideally, you should collect information directly from stakeholders. However, lack of
time or resources may mean that some information has to come from existing research
with your stakeholders. Where possible these existing sources should themselves
be based on asking your stakeholders. Also, there may be stakeholders you cannot
involve – future generations, for example. In this case you need to identify people to
speak on their behalf.
Top Tip: Be practical about involving stakeholders
It is particularly important to be sensitive to the amount of time and resources
stakeholders can give to this process, whether they are staff, funders, or participants.
Think about each stakeholder’s inputs, outputs and outcomes before meetings to
ensure that time is used as efficiently as possible. If it is likely that you will have to
speak to them again to collect more data for your analysis, make sure that you tell
them this so they know what to expect.
Think about ways in which people already gather, for example public meetings or
training sessions, and see if you can make use of any of these. Also, where you are
asking people to give a significant amount of time to the process with no obvious
benefit to them, consider providing incentives such as lunch, travel expenses or
vouchers to encourage attendance.
A guide to Social Return on Investment 2
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