Top Tip: Tap into innovation on outcomes measurement
Sometimes you will find that there is an indicator but there is currently no way
of measuring it and new methods need to be developed
1
. It was once commonly
thought that confidence, self-esteem and other experiential outcomes could not be
measured. However, there are many techniques for measuring a range of wellbeing
outcomes that are now widely accepted by government and charities.
Look into what is already being done in this area that could be used or adapted for
your purposes, or consider how you can work with others to develop new ways of
measuring outcomes.
Local Multiplier (LM3) is an example of a tool that was developed by nef in
order to measure local money flows. See
www.procurementcupboard.org for
more information. A tool called the Outcomes Star has been developed to assist
homelessness charities to capture the distance travelled by their clients. This is a
good example of how you can measure progress towards an outcome. You can find
more information about the Outcomes Star at
www.homelessoutcomes.org.uk
Stag Stag
e Worked example – source and quantity of indicators e
Look at the Impact Map for Wheels-to-Meals on page 103: the blue section shows
you the source and quantity of the indicators.
Do not double count outcomes
When you are dealing with a chain of events, be careful not to double count.
For example: ten people want to gain work through training and all ten gain
qualifications. But only five gain work. When you come to value the outcome for
the five that gained work, valuing both the qualification and the employment will
double count the value of the training.
Another situation where there is a risk of double counting is when looking at
savings to the state. For example, an SROI study might include the financial
saving to the state of reducing homelessness. However, such calculations can
include savings to the NHS on healthcare. You shouldn’t then separately include
the savings to the NHS as it would be double counting. But remember this is
subtle. For example, if a disabled person gets a job, benefits might accrue to
them (expressed in part through income), to their carer (respite), and to the state
(tax and benefits). Counting all three is not considered double counting in SROI
because the value is experienced separately by all three stakeholders.
To distinguish between the two, ask yourself: am I counting the same value, for
the same stakeholder, twice?
1 Go to
www.thesroinetwork.org for information on the indicator database.
2 A guide to Social Return on Investment
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