The East Midlands
Joint Agents Marketing Chesterfield Town Centre Elder Way Site to Tenants Keen to Benefit from Premier Inn Guest Spend
Elder Way
FHP joins WSB Property as the official joint agent of Elder Way – a pivotal site in Chesterfield town centre.
Formerly a Co-op department store which was built in the 1930s, the iconic building has been redeveloped by the leading regeneration specialist Jomast into a Premier Inn hotel and seven leisure and retail units.
With Premier Inn successfully trading on the upper two floors of the building, WSB Property and FHP are now marketing the street level units and a large basement nationally to potential occupiers.
Alan Pearson, Director and Head of the Retail and Leisure at FHP commented: “We are pleased to partner with WSB Property to introduce Elder Way to a wider audience across the East Midlands the units are suitable for a variety of uses following the change of the use class order which opens this up to office and clinical use, alongside the traditional retail and leisure use.”
There are currently a number of leasing opportunities available at the 21,761 sq ft scheme, from smaller E Class and Sui Generis Bar units of 1,420 sq ft upwards to larger units of up to 4,704 sq ft.
Prospective tenants will also benefit from the 92 bedroom Premier Inn which has been successfully trading since 2019.
Recent research from Premier Inn owner Whitbread Plc found that hotel guests typically spend £79 per night in the local area within which the Premier Inn is located.
Food and drink and entertainment were the top categories of spending for Premier Inn guests followed by non-food shopping and travel.
Alan Pearson FHP
Mark Hill, Commercial Property Director of Jomast said: “We have worked with Premier Inn to bring the hotel chain to a number of Jomast’s developments throughout the
COMMERCIAL PROPERTY MONTHLY 2023
country. We recognise that having Premier Inn as an anchor tenant is very attractive to tenants of our schemes, and Whitbread’s research into guest spend in the local area supports this.”
Chesterfield’s businesses are set to benefit from further hotel guest spend, after a new town centre hotel - Holywell Hotel - received the green light from planning officers recently.
Councillor Kate Sarvent, Chesterfield Borough Council’s cabinet member for town centres and visitor economy, said: “We are aiming to attract more tourists and visitors over the next four years and there are a number of new hotel developments planned to support this growth. It is useful to understand how guests at hotels support our wider town centre economy and provide a boost for local businesses.”
CPM 2
Mark Hill, Commercial Property Director of Jomast added: “We’re committed to creating developments and regenerating properties that have a transformative effect on towns and cities and Elder Way embodies this. It is a key site both in the town centre and the Northern Gateway scheme in Chesterfield.”
If you’re a business looking to benefit from the opportunities on offer at Elder Way, contact Alan Pearson at FHP on 07587 133540 or Adam Mobley at WSB Property Consultant on 0113 234 1444, or visit
www.elderway.co.uk.
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