PACKAGING ALUMINIUM
sources, including post-consumer aerosol cans and beverage cans.” The company’s ReAl innovation for the production of impact-extruded cans, means the Ball 150ml aerosol can is 30% lighter than a standard aluminium can of the same size, while fully retaining its strength and structure. “Our pioneering, lightweighting ReAl technology redefines how our aluminium aerosol cans are made,” Galley explains. “By developing a new alloy composition, Ball increased the strength of the aluminium used in aerosol can manufacturing. “The increased strength allows for significant lightweighting of aerosol cans while preserving package strength and integrity.” Since the alloy’s launch in 2014, Galley tells Cosmetics Business, more than 2.2 billion ReAl cans have been used across the world, saving the equivalent of 66,000 tonnes of CO2
e.
Commenting on the remaining low-carbon aluminium used in Ball’s new can, he adds: “With increasing demand for aluminium around the world, we need to focus on sustaining a consistent supply chain while mitigating any environmental, social and governance (ESG) impacts related to that supply.
“This is why we advocate for low-carbon virgin aluminium, smelted using hydropower and why we collaborate closely with our suppliers to achieve responsible sourcing of aluminium.
“Ball has established a goal of sourcing 100% of our aluminium needs from certified sustainable sources by 2030, in particular through certification with the Aluminium Stewardship Initiative (ASI).”
EASY SQUEEZY
The move away from multi-material packs and their associated recyclability issues has seen beauty players opting for aluminium for use in tubes.
“Due to increasing design for recycling efforts in the supply chain and legislative actions worldwide to promote the recyclability and sustainability of packaging, we are currently experiencing a move from complex multi-material packaging structures to monomaterial packaging solutions and from single-use packaging towards more refillable or reusable options,” explains Spengler. “With regard to aluminium tubes, there are completely monomaterial aluminium tubes (including closures or caps) already available.
Tubex’s packs for the
Chanel Factory 5 Collection won a prize at 2022’s Tube of the Year
Aluminium tubes are used in many cosmetic products such as hair colourations, foot, hand, face and shaving creams, as well as for many so-called cosmeceuticals.” This summer, Weleda launched a natural oral care line, packaged in brightly-coloured chunky toothpaste tubes, made from recyclable aluminium and lined with a special protective lacquer. Wella Professionals, meanwhile, launched sustainable packaging for its best selling Koleston Perfect line and premium colour brand Illumina Color in a drive that encompassed 100% recycled aluminium tubes, as well as 85% recycled cardboard, and close to 100% PCR plastic caps. And the 2022 etma Tube of the Year competition, also announced in August, saw none other than Chanel scoop the aluminium tube category. The Chanel N°5 tubes, produced by Tubex Aluminium Tubes, were created to mark 100 years of Chanel N°5 as part of the Chanel Factory 5 Collection. The winning tubes were chosen by Chanel as packaging for La Crème Corps (150ml and 20ml) and Le Gel Douche (20ml). All three tubes featured a matte finish across the tube body and shoulder, topped with a white octagonal cap, and were styled to resemble the tubes of paint you would normally find in a typical art supplies store.
When Weleda launched its natural oral care line, it packaged its toothpastes in recyclable
aluminium tubes THE BIG REFILL
One of the most notable ways in which aluminium is transforming packaging sustainability, as alluded to by Spengler, is as a material for durable, refillable packaging.
“Aluminium bottles and containers have benefitted from the increasing demand for refillable packaging solutions, and this rising demand is likely to stay,” Spengler tells Cosmetics Business.
“Refillable aluminium bottles have been discovered by cosmetics companies to replace, for example, plastic shampoo bottles. “In April last year, Procter & Gamble launched its refill system ‘Refill the Good’ for shampoos of the brands Pantene Pro-V, Head & Shoulders and Herbal Essencess.
“The system consists of a reusable 100% aluminium bottle and a recyclable refill pouch,
42 September 2022
cosmeticsbusiness.com
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76
