space that they use to see any plates we pass to them, and write their final renders to, and also acts as a repository for the many animated logos that we hold. As the Flames can also access this space, we are able to link directly to the images, avoiding unnecessary copying and ingest times. Though given that security is one of the main concerns for our clients, they are sandboxed to their own workspace. The same is also true for an area we use as an interchange for the Edit Assists. The ELEMENTS ONE sits at the very centre of our workflow, as effectively a high res asset clearing house, with the storage sat securely in the locked, central machine room. We generally work in P3 (as it’s so flexible) and


render out deliverables back onto the ELEMENTS ONE be that XYZ DCDMs, that then get transferred to the Aspera and on to whoever’s making the DCP. Or if it’s for TV, Rec.709 deliverables to be trafficked, or sometimes straight to the client. While for the increasing array of digital and social platforms, we’re sending a variety orH.264s, .MP4s or other files. One of the big advantages has been that the


ELEMENTS ONE has finally made good on what we call, ‘shared equals true’ so even though each Flame has its own discrete framestore, because they share the one the named logical volume, we no longer have to wire media in the background when sharing work


between seats. Our trusted reseller, James Hamilton-Hislop


work much faster and where our time to do things is ever shrinking


The ELEMENTS ONE makes everything


of XTFX introduced me to the ELEMENTS guys at IBC and I was very impressed. They just seem to be thinking about things in a different way, when a lot of the industry has become increasingly commoditized, based on generic solutions. I like to be able to talk about abstract problems with people who want to have an honest conversation, because that way you can grow with them, which is essential if you’re spending that much money on something. You want to


know that there is someone you can talk to who understands what you do, and who you can trust to make sure it works should anything go wrong. The first thing that struck me about the


ELEMENTS ONE is that it has got an art deco, almost Bakelite or enameled style, front panel. It’s that kind of visual design sense that points to a level of care and detail in other areas. It’s just the right kind of sensibility you want from a vendor. I’m relied upon to make sure everything works


seamlessly. I have to know that whatever I say we have to invest in, is something I trust. When you’re spending this much money and it’s the backbone of what you do, you have to be able to rely on it, and it’s creators. Your reputation is built on your ability to deliver.


ELEMENTS ONE


Dedicated storage for media and entertainment applications


• High performance for multiple high bandwidth clients


• Dense footprint / minimal rack space • Scalable and flexible based on need • Easy to deploy • Intuitive and secure administration • Close customer collaboration


www.elements.tv


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