NEWS
of contact with the end-user. And the result should lead to a better experience for the angler.
Anthony Johnson, vice chairman of AIR and co director of Johnson Ross, explains: “Representing a top brand in-store in a professional manner is important and on the margin front, as long as we can maintain it, there is enough in what most suppliers offer to make a reasonable living and create a business that can service angling to a very high level.” And that’s the crux of the
current problem in the trade – that nobody is able to retain margin because of the tactics of some within the trade. Something that we are all painfully aware of – and yet few seem to be countering.
Kevin Peet, chairman of the new retail group
UK, as the ‘local shop’ is how we ALL started out fi shing. The Group is also looking at supporting causes both inside and outside of angling – with its fi rst foray – a joint venture between FOX International and AIR Group being hailed a massive success. “The recent limited-edition
The benefi ts of AIR, are easy to see – better co-operation between the retailer and the brands leads to better communication, better service levels and a healthy retail environment that means that brand owners and manufacturers will always have a point of contact with the end-user.
Anthony continues: “Maintaining good stock levels and employing good knowledgeable staff, both of which are essential in offering excellent customer service. and being able to provide an environment where every customer gets a fi rst class experience, takes a bit of fi nancing. “Over the last few years this has been increasingly diffi cult due to the retail practices that have been present within the angling trade, some of these retailers having already ceased trading, products being destroyed from top brands has affected the whole trade, resulting in the closure of heaven knows how many angling retail outlets across the country. As a group we don’t want to see the number of tackle shops decrease in the
www.tandgmagazine.com
PINK SPOMB is an example of exactly how the co-operation can work,” adds Antony. “The Pink Spomb is only available through AIR Group dealers – and we donate £2 from each sale directly to Breast Cancer Support. Fox International has more than matched the amount raised by our group.” The group is keen to point out that the companies that are pro-active, and really do a massive amount of media relating to those innovative products are what drives the angling public into the shops. AIR believes it’s a partnership that should be nurtured and enhanced. Want to fi nd out more about the group and how you can get involved? Contact Kevin Peet on: 01322 292400
No
08 Outdoor Knife
• Shackle key: 4mm to 10mm • Part serrated blade for rope cutting • Virobloc safety locking ring • Highly resistant to humidity and extreme temperatures
• 110 db pea-less survival whistle
www.whitbyandco.co.uk/tg19n
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