Pinnacle Platforms Directors Wayne Lawson and Tim White. THE DISRUPTORS
Nothing succeeds like success, as the saying goes. Pinnacle Platforms has certainly reaped the benefits of industry expertise and product quality, and it will soon make its debut at the EHS.
F
rom pretty much a standing start, Pinnacle Platforms acquired the
exclusive rights to market Sinoboom products across Great Britain, they opened their first facility and they are already bigger and busier than ever imagined.
Co-Directors Tim White and Wayne Lawson have extensive backgrounds in the powered access sector, so success was likely and perhaps on the cards. This will be Pinnacle Platforms’ first Executive Hire Show, however, I wanted to know more about the first year, their plans for the main event and beyond.
“Our first year has been very pleasing, more pleasing however is that every single customer became a repeat customer, with the quality of the equipment and service feedback as the abiding factors. We like that, as we work hard to support customers with availability, warranty, service and on time deliveries,” Tim begins.
“We have been fortunate to have the supply of plentiful stock to match the growing demand. This has been achieved through
our Sinoboom agreement, at both a global and European level and what can only be described as outstanding logistics from Sinoboom BV in Holland.”
Manufacturers of construction equipment are nevertheless prone to the problems of transport costs and material shortages. How has Pinnacle been able to circumvent such concerns?
“Sinoboom China is expanding rapidly around the world, the smart investment in its supply chain and exports to its subsidiary in Holland, ensures we receive weekly stock updates and our deliveries are always only two days away.
“It helps that the delivery manager has a background in the access
Coming soon to EHS 2022 - the ML10EJ vertical lift.
industry, and that he understands the urgency of the UK market.”
From small beginnings just a year ago to its current success, does the company still consider itself to be a start-up?
“We are a start-up, but we consider ourselves a reluctant disruptor,” exclaims Tim.
30 Executive Hire News - Jan/Feb 2022
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