EXHIBITOR PROFILE BGG UK
Fusteq generators incorporate an innovative cooling system.
STAND D70
Bruno generates growth
BGG UK, and its parent, Bruno Generators are introducing some innovative power generation and lighting products aimed at the Show. Alan Guthrie visited one of its factories in Italy.
Generators made by the Italian manufacturer, Bruno, have actually been available in the UK for some time, having been offered in badged form by other suppliers since the late 1990s. The business has steadily expanded its activities, having added hybrid models using battery power, as well as mobile and static lighting towers, and the latest developments will be displayed at the Show by its subsidiary BGG UK.
The factory at Pontenure is one of three Bruno facilities in Italy.
The parent business dates back to 1977 when founder Antonio Bruno started an activity manufacturing agricultural machinery
and pumps. Generator production began in 1984 and three years later this became an independent operation, Bruno Srl. Today it has three production facilities in Italy (at Pontenure near Milan in the north of the country, and at Grottaminarda and Bari in the south), and it makes in excess of 20,000 machines annually for customers in more than 50 countries. Target markets include construction, events, utilities and TV and film production, as well as hire.
Vertical integration
A striking characteristic of the operation, which is now headed by the founder’s son, Dr Renato Bruno as MD, is its vertical integration. It has acquired other businesses specialising in different components used in its products, from axles, trailers, lamp heads and LED assemblies, to printed circuit boards, control boxes, battery management systems, remote monitoring technology and, even, locks and keys for canopy doors. Sophisticated CAD/CAM facilities are used in developing new models, and every single machine produced is tested and run before it is despatched.
Having previously offered badged products, in 2006 the opportunity arose to establish a dedicated UK distribution under the name BGG (Bruno Generator Group) UK, initially with offices near Guildford before moving to Chatham. This followed increasing demand for
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lighting towers and, in particular, models with vertical mast systems to meet Health & Safety requirements. Popular machines included the Site Light 908, which had four 100W metal halide lamps, and the 986 model which incorporated LED lamps. In 2015, Bruno acquired DDSL, a business based in Tendring, near Clacton, developing bespoke generator and equipment for special projects such as power stations. This became the site of the UK headquarters.
Subsequently, machines have been developed to incorporate new technological developments and improvements, and new models have been introduced. “We are committed to holding extensive stocks of machines for rapid supply,” said Chris Archer, MD of BGG UK, “including generators from 10kVA to 1,250kVA. Customers range from national hire companies to smaller independents and we can respond very quickly. One Christmas Eve, a hirer called at 11.45am needing two 500kVA generators to provide backup power for a local shopping mall in readiness for the Boxing Day sales. We had them delivered to site by 4pm.”
Emissions regulations
Much of the product development is recent years has been driven by demand for machines meeting increasingly stringent emissions regulations, the next being the EU Stage V requirements coming into effect from January 2019. Renato Bruno is particularly excited about new technological developments that the company has developed to increase efficiency, reduce noise and emissions, and to maintain compact dimensions. One example is a system, for which a patent has been applied, used in the company’s latest Fusteq generator range.
The SL986K has LED lamp heads.
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