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EXHIBITOR PROFILE HIRE SUPPLY CO continued


The new festoon lights are designed for strength and ease of use.


New also are enclosed festoon lights designed for quick, temporary illumination and which are claimed to be strong enough to stand on, and HSC’s own- brand Elite range has been augmented by 2.8kW fan heaters. “In addition, the Weber compaction plates we introduced last year are proving popular. They


are aimed at the high-quality end of the market and hirers who have added them to their fleets are coming back for more,” says Gary.


Enhanced website


Products from HSC MSC have now been added to the main HSC catalogue, and the HSC website has been enhanced for faster and more efficient B2B transactions. Indeed, Worcester-based HSC MSC is establishing itself as a hire industry supplier now that it has been integrated into the group. It originally started in 1973 as a supplier of chainsaws and forestry equipment to garden machinery dealerships in its region. Sales Manager John McGhee says that the operation’s website has been enhanced to allow customers to quickly browse an ever-increasing number of items - including more than 20,000 spares and replacement parts for engines and machines - as well as appropriate items from the HSC portfolio.


Other new developments include the appointment of Paul Jones as Sales and Technical Adviser, a trained mechanical engineer who can develop bespoke solutions and packages to meet specific needs. A loyalty scheme is also being introduced whereby on-line customers can benefit from discounts and special promotions, and a dedicated area of the site is being developed as a hire locator service. “We often receive enquiries from garden machinery customers who want to hire equipment, so we will be able to put them in touch with a hirer nearby on a postcode basis from our database,” says John McGhee.


High racking being installed at the new London warehouse, which will open soon.


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A highlight of the HSC MSC area of the stand at the Show will be the latest petrol engines from the manufacturer, Lifan. “We have offered the brand for several years and the products are continually being enhanced. A year ago we introduced boxed kits comprising an engine and clutch assembly for equipment like compaction plates and pressure washers, and these have proved very popular with hirers. We can also provide components that will match the specific starter mechanism being used, facilitating installation. All these kits are assembled and packed ourselves at the Worcester headquarters.”


New Lifan engines introduced


The latest Lifan additions are the ‘C’ series of commercial engines. “They have the same footprint as comparable brands and are of high- quality construction, including a reinforced fuel tank with protective guards, two-stage air filters, upgraded starter assemblies and stronger internal components. We have selected two which we believe will meet


HSC MSC has introduced the latest Lifan engines to its line-up.


most hire equipment applications, namely the 168FC and 188FCD offering outputs of 5.5hp and 13hp respectively. We recently supplied a national hirer with Lifan engines to re-power a range of equipment in their fleet. Not only were they priced more competitively, we were also able to supply them immediately from stock, whereas the manufacturer of the original engines was quoting a delivery time of several months.”


There will obviously be a lot for hirers to discuss at the Show. As Gary McWilliam says, “We genuinely offer a range that includes items that can help gain business throughout the year, and whenever we talk to a hire company we can be confident that we will have something new that they can add to their fleet.”





0845 309 0707 www.hscuk.co.uk


www.hscmsc.co.uk


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