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EVENT ANALYSIS
Those predicting RWM fi nale had to eat their words By Andrew Gold, Editor
THERE were many who came to RWM this year in Birmingham and were convinced they were about to witness the death throes of the industry’s number one expo.
We’d all heard from the doom and gloom merchants, who felt the industry’s leading event had completely lost the sparkle that made it a must-attend event. The conversations I had with many industry leaders before RWM were gloomy, and there were many who felt the event was too expensive and worst still no longer relevant. For this magazine, RWM 2018 was by far the busiest show we have encountered. Our stand was non-stop, and we’ve never witnessed such a reaction from visitors and exhibitors alike. It was the same for some of those who
ignored the critics of the CIWM-backed show and put their faith in new organisers Prysm Media Group. So hats off to Nick Woore and his team at Prysm, who certainly provided some stimulus to RWM which was undoubtably required. It was a determined eff ort by them to provide exhibitors with an increased level of visitor participation. There was a greater buzz about the two day event, and nobody could deny the greater level of engagement between exhibitors and visitors. Prysm Media Group certainly made their mark on the sector in just eight months. RWM is still far from the fi nished product however, and that’s a positive thing. There’s a need to better engage with manufacturing companies (especially on the vehicle side), provide better visitor and CIWM member facilities, and ensure cut price stand deals are not to the overall
detriment of the event. As media partners for RWM, Skip Hire & Waste Magazine is fi rmly behind CIWM and their chosen organisers. We fi rmly believe the event is essential, and will always support the event itself in our pages. RWM 2019 represents a great opportunity for CIWM to make RWM the show everybody wants to exhibit at. To do so the pricing has to be more consistent, especially for those who have turned away in recent years.
There also has to be a much greater level of engagement, as the show has lost the confi dence of some of the biggest names. The one biggest criticism of RWM 2018 was the level of sales calls to potential and existing exhibitors. This must stop, because it undoubtably alienated some infl uential sector leaders. Get these factors right next year and RWM can fl ourish.
We delivered success I’M still reeling from RWM. In the
early months, it was a real uphill battle as we attempted to bring RWM back to its position as the premier event for the recycling and waste industry.
“But after the doors closed on the Thursday, I was beyond ecstatic that we did more than that. “We provided a platform for the waste
By Nick Woore, RWM Event Director
NICK Woore, RWM Event Director, PRYSM Media Group
industry to prove itself as one of the most booming and essential industries in the UK, and more importantly world, today. “We made a number of promises when we took over RWM, and we have delivered on them all. “We provided business growth advice through our business growth theatre, and we recognised and facilitated the local authority audience that is key to
improving our communities. “Hearing the feedback about the speaker line up was wonderful, and seeing exhibitors slammed with busy stands was even better. “I will always be happy if I can’t fi nd time with someone at one of our events due to them being too busy, and this happened all the time at RWM. “The thing I’m most happy with is how the brand has seemed to be revitalised now. “The buzz around RWM is back, and that’s down to the work done by my team behind the scenes, and all the exhibitors, speakers and visitors who put their trust in us. “Thank you for that, but now we ask you to trust us once more when we say that next year is going to be bigger and better. “We only had eight months this year and now we have 12...
... so see you in 2019! ”
RWM Review see pages 40 -51
@SkipHireMag SHWM October, 2018 5
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