2018 REVIEW - Words and photos by SAMUEL McKEOWN and PAUL FEARS
Cromwell Polythene broaden their reach to diff erent sectors
MARKETING Coordinator for Cromwell Polythene, Stacey Jackson was positive about the annual event. She said: “RWM’s been brilliant for us, and we’ve constantly had interest from exhibitors and visitors. “Cromwell Polythene didn’t exhibit in 2017, but after RWM was bought by PRYSM – and all the marketing the Group has been pushing – we thought we’d give it another go. It’s definitely been worthwhile. “We’ve found people came to our stand to speak to us, which was great – as opposed to us generating business by trying to bring people to our stand ourselves. “One of our biggest markets is the local authority sector. So we’ve been showcasing the products we sell to them, which includes compostable food waste liners and curb-side recycling sacks. “We’ve also been promoting our new Low Co2T range. These products are made using 18% less polythene, making them thinner and lighter – so they’re better for the environment and just as strong.” Cromwell Polythene are heavily involved
THE successful Cromwell Polythene team. Left to right - Niall McCintock, Henry Lee, Stacey Jackson, and Darren Kitchiner
in many other sectors such as cleaning and janitorial, which encompasses health care, and other markets including the industrial sector. Cromwell Polythene’s Managing Director,
James Lee, utilised the company’s time as an exhibitor to host a Speaker Slot - discussing the continuing issues surrounding plastic within the waste recycling industry.
Hewitt Robins get a grip on their new Flip Flow Screen technology
ANOTHER company utilising RWM to pitch products usually used in diff erent sectors was Hewitt Robins International. Hewitt Robins are a world leader in the design, manufacture and supply of specialist vibrating equipment for the mining, quarrying, recycling, foundry, steel and bulk material sectors. Company Sales Administrator Pete Lockwood (Right) spoke about the positive eff ect RWM had on the Swadlincote-based company. He said: “The show’s been good because it’s allowed Hewitt Robins to present the new Flip Flow Screen, which was developed by the company to primarily get a firm grasp within the recycling market.” Pete revealed the company had a lot of interest about the new product, and the expo was a chance to let visitors and fellow exhibitors learn about the benefi ts of the company’s other products. Pete added: “We spoke to people about
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Hewitt’s whole range including vibrating equipment, screenings, feeders, and crushers. All these machines are used for recycling purposes, for example, metals and wood chip. “In June, we actually exhibited at Hillhead, which was predominately exhibited by companies within the aggregates and mining industry.
“We showcased the Flip Flow at Hillhead, but there wasn’t much knowledge about that particular product. “However, at RWM, customers within this market are more knowledgeable about this particular product, with its fl exible and economical screening and separation solution for waste and diffi cult-to-screen materials.”
SHWM October, 2018
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