FESPA Preview
Personalisation Experience returns for the third year SPA Global Print Expo
trends, I always leave the event with a fresh perspective. No year is ever the same!” He added that one particular part of the show he is most looking forward to is the new SmartHub Conference within Personalisation Experience. The conference will provide a great opportunity for visitors interested in personalisation to hear from experts, brands and printers who are already reaping the benefits of offering customisation-enabling solutions. With over 20 sessions across the week, there’s sure to be seminars for everyone, at any stage of their personalisation journey.
Equipment launches
As with any major FESPA exhibition there is always a host of product launches and this year is no exception. Michael explains he is expecting over 100 launches. He adds: “It’s still relatively early to be able to say what products will be unveiled, however, this year, with trends including sustainability, AI, digitisation and personalisation pertinent across all three events, we’re expecting to see launches in these areas.
“It’s always a personal highlight for me
www.printwearandpromotion.co.uk
seeing the innovation and creativity that our exhibitor community bring year on year, to see how these will impact the direction of the speciality print industry.”
UK market
When speaking to Michael about the opportunities that FESPA provides garment decorators, it is always interesting to ask him about his thoughts on the current state of the UK market.
“The garment decoration market is experiencing major growth, driven by technological advancements and with a strong focus on sustainability, which has been a big focus within the textile market for some time now, driven by the demand for more sustainable fashion and materials,” he explains. “We know that customers are now, more than ever, making more eco-conscious decisions and are therefore looking at more environmentally friendly fashion options, including more sustainably sourced materials and energy-efficient production methods.”
He continues: “Demand for greener products is driving the growth of water-based and eco-friendly inks due to
their environmental advantages, alongside their ability to produce high quality print. This shift in demand is also fuelling growth for print on-demand due to its capability to reduce textile waste, as only short-run items are produced. Across the entire print industry, personalisation is a huge growth area and an advantage for print-on-demand due to the trend towards customised/ one-off bespoke fashion pieces.”
And finally
Michael concluded by saying: “I truly believe that FESPA events are unique and every year differs from the last, which provides many benefits for visitors attending. So, whether that’s the opportunity to discover new technologies and products; connect with like-minded business professionals; gain a deeper understanding of the trends driving our industry forward; or hearing directly from industry experts, there is something for everyone.”
FESPA Global Print Expo and its co-located shows will be the ultimate meeting place of 2025 for print service providers and visual communications professionals.
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