Focus on Films & Consumables TheMagicTouch
Add some magic to your business TheMagicTouch in the UK continues to innovate and market many unique digital image transfer technologies as part of its comprehensive proven portfolio. Since 1992 the company has pioneered and developed many product applications using the unique white-toner technology that enables full colour decoration of any garment or textile regardless of colour. This toner-based laser/ LED solution offers low-entry cost, ease of use and 11 different compatible transfer papers for the widest range of potential printable items ever.
TheMagicTouch together with Dye Sub Magic (sublimation), MagiCut (flex and HTV) and the new DTF Magic transfer process creates real sales and marketing ammunition for those involved in garment and promotional product decoration. Combined with the growing non-textile applications such as mugs, notebooks, sliders, umbrellas, etc. makes the technology risk free in terms of return on investment.
11 different transfer papers
The UK market is changing and the growth over recent years of small-medium sized companies incorporating workwear and improving their corporate identity will continue to grow and repeat for many years to come. However, to secure this new business the company have proved that by pre-sampling customers first pays superb dividends in terms of converting a potential customer to existing customer status. Jim Nicol, managing director, said: “The industry is very technology driven and we accept there will never be just one transfer solution that fits all, but at least with our various transfer methods we are able to offer the user a choice which is especially important when printing full colour logos and designs on an ever-increasing range of new performance fabrics and textiles.”
Having the ability to produce short-run, decorated products quickly, offers the opportunity to create real new business and assists in maintaining good contact with existing clients who are always happy to receive free personalised samples of a particular product for evaluation and creating awareness. This marketing approach helps to remove barriers for new and existing customers who want to order products without any issue over minimum order levels or complex artwork requirements.
TheMagicTouch offers garment decorators the opportunity to add value to their existing business.
www.themagictouch.co.uk Innotex Transfers
Sports badge and 3D range expands Innotex Transfers has been pioneering new types of multi-material transfers over the last few months aimed at both the schoolwear and sportswear markets. Since the introduction of its Hybrid Sports Patches last year, more and more decorators are opting for this kind of heat transfer over a directly embroidered logo, especially on tricky sportswear items with a lot of stretch and waterproof garments that shouldn’t be punctured by an embroidery needle. An even greater range of material combinations are now possible thanks to new bonding techniques developed by the Innotex team that provide a long-lasting fixture to almost all textile products. The improved longevity of these badges now makes hybrid patches suitable for the demanding schoolwear market which sees garments being washed multiple times per week. The latest materials available include reflective, fluorescent and even glow in the dark combinations that appeal to dance and gymnastics clubs as well as several holographic finishes not too dissimilar from those used by a number of top flight football teams on both team and replica jerseys. Innotex Transfers has materials available to reproduce almost any logo with great depth whilst not compromising on detail. Contact the team today to see how your designs can be brought to life with Hybrid Satin Patches.
www.innotextransfers.com
Hybrid Satin Patches | 46 | May 2025
www.printwearandpromotion.co.uk
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